Midea Signs Landmark Partnership with FC Barcelona for Five Seasons

Midea and FC Barcelona Form Strategic Alliance

In a landmark collaboration, Midea, a global leader in smart home appliances, has announced its partnership with the iconic FC Barcelona, commencing from the 2026/2027 sports season. This partnership spans five years and positions Midea as the main partner of the renowned football club, solidifying its presence in the world of sports and technology.

The agreement was signed on September 2, 2025, at the Spotify Camp Nou, where Lewis Fu, President of Midea International Business, and Rafael Yuste, First Vice President of FC Barcelona, formalized this relationship. Midea's branding will feature prominently on the sleeves of all official FC Barcelona match and training jerseys, greatly increasing exposure during La Liga home games.

Rafael Yuste expressed his excitement about the partnership, stating, "It is an honor for FC Barcelona to welcome Midea to the Barça family starting from the 2026/27 season. The company's leadership in smart home solutions and its commitment to research and innovation align perfectly with FC Barcelona's forward-looking spirit. This collaboration further demonstrates the strength of the Barça brand as a magnet for global companies seeking the best platform for their initiatives."

For Midea, aligning with FC Barcelona presents a unique opportunity to enhance its brand recognition and showcase its innovative products in the smart home sector. Lewis Fu commented, "FC Barcelona is one of the most successful clubs in history and enjoys massive popularity worldwide. We look forward to a long partnership that elevates both Midea and FC Barcelona as the number one in the world, both on and off the pitch."

As one of the most decorated football clubs globally, FC Barcelona boasts an impressive collection of achievements, including 28 La Liga titles and 5 Champions League trophies. The club enjoys a massive fan base, with over 430 million followers on social media, 400 million annual television viewers, and two million jerseys sold each year.

Midea's partnership with FC Barcelona is part of a broader strategy, which includes sponsorships in national competitions like the AFC Asian Cup 2027 and the CAF Cup of Nations 2025, along with club-level competitions such as the AFC Champions League Elite and the CONMEBOL Copa Sudamericana.

About Midea

Founded in 1968, Midea Group employs over 190,000 people worldwide and generated $57.5 billion in revenue in 2024. The brand specializes in smart home appliances and operates across various sectors, including industrial technology, building technology, robotics, medical technology, and smart logistics. Midea ranked 246th on the Fortune Global 500 list for 2025, showcasing its significant influence in the global market.

About FC Barcelona

Established in 1899, FC Barcelona is recognized as the largest multi-sport club in the world and will celebrate its 125th anniversary in 2024. The club, owned by its members, is deeply rooted in its home city of Barcelona and the Catalonia region, while also maintaining a global perspective with official offices located in cities such as Hong Kong and Miami. Its commitment to excellence in sports and strong community ties continue to make it a beloved institution worldwide.

Conclusion

This new partnership between Midea and FC Barcelona not only marks a significant milestone for both organizations but also presents exciting possibilities for fans and consumers alike. As Midea embarks on this journey with the celebrated club, fans can look forward to witnessing innovative marketing efforts, enhanced brand visibility, and a deeper integration of smart technologies in the realm of sports.

By combining cutting-edge technology with the thrilling atmosphere of football, Midea and FC Barcelona aim to create a memorable experience for fans and followers around the globe.