Momentum Achieves JICDAQ Certification Renewal for Brand Safety and Invalid Traffic Measures

Momentum's Continued Commitment to Advertising Integrity

Momentum, based in Minato-ku, Tokyo, has announced the successful renewal of its certifications in brand safety and invalid traffic measures from the Japan Interactive Advertising Quality Certification Organization (JICDAQ). This marks the fifth consecutive year that Momentum has been recognized for its efforts in ensuring the integrity of digital advertising.

Since its founding in 2014, Momentum has focused on its mission to eliminate worthless advertising, addressing issues of fraud and brand harm within the online advertising sector. The company's robust ad verification solutions are designed to protect brands and promote a healthier advertising ecosystem.

The renewal of the JICDAQ certifications comes as a significant milestone, verifying Momentum's adherence to standards laid out by JICDAQ, which strives to ensure quality and transparency in digital advertising. The certifications highlight Momentum's commitment to mitigating ad fraud and ensuring brand safety—a crucial concern for advertisers today.

The Importance of Brand Safety

In recent years, the digital advertising landscape has been fraught with challenges, including ad fraud and the potential for brand damage due to inappropriate placements. Momentum's certification renewal is a testament to the effectiveness of its verification solutions that help agencies and advertisers navigate these challenges.

Company President Kohei Hosoi expressed pride in the renewal, stating, “We are honored to have updated the JICDAQ certification for five consecutive years. The year 2025 will be significant for our industry as the Ministry of Internal Affairs and Communications outlines guidelines for effective digital advertising delivery.” This acknowledgment underscores the broader recognition of the need for quality assurance in digital advertising.

JICDAQ's Role in Digital Advertising

Established in March 2021 by the Japan Advertisers Association (JAA), Japan Advertising Agencies Association (JAAA), and Japan Interactive Advertising Association (JIAA), JICDAQ aims to foster the healthy development of the digital advertising market. The organization certifies compliance with adherence to brand safety and invalid traffic measures, conducting thorough audits of participating companies to verify their operations.

The Future of Momentum

Moving forward, Momentum is committed to supporting the direction outlined by the upcoming guidance from the Ministry of Internal Affairs and Communications. The company aims to remain a leader in ad verification, contributing to a robust digital advertising environment. Momentum emphasizes high product reliability and is dedicated to strengthening partnerships across the industry to enhance the overall ecosystem.

Conclusion

As a leading player in Japan's ad verification landscape, Momentum's renewed certifications from JICDAQ not only reinforce its role as a guardian of advertising integrity but also signal its intention to continue pushing for improvement in the quality and transparency of digital advertising practices. The company's strategic vision aligns with the growing emphasis on accountability in the advertising domain, ensuring that both brands and consumers can trust the digital advertising content they encounter.

To learn more about JICDAQ and its initiatives, please visit JICDAQ's official website. For more information about Momentum and its innovative solutions, visit Momentum's official website.