Introduction
The renowned Korean haircare brand,
MOEV, is set to launch its exclusive
Anukatin series, featuring the
Anukatin Shampoo,
Anukatin Water Treatment, and
Anukatin Hair Perfume. This exciting collection will be available for purchase in Loft stores and online from
April 18, 2026. The products promise to provide an integrated approach to haircare by focusing on cleansing, repairing, and fragrance.
Unique Ingredient: Anukatin
At the heart of this innovative line is the proprietary ingredient
Anukatin. Derived from the rare
Anukar Apple, which is cultivated in the Campania region of Italy, this special apple is known as the