Matsuya Foods Teams Up with "Miitsuketa!" for a Unique Collaboration
Matsuya Foods, based in Musashino City, Tokyo, has officially announced a captivating collaboration with the beloved children’s program "Miitsuketa!" Starting from September 30, 2025, at 10 AM, fans can visit various Matsuya outlets and their sushi brand, Sushi Matsu, to engage in this special campaign.
Campaign Details
Duration of the Campaign
From September 30, 2025, at 10 AM to January 6, 2026, at 9:59 AM.
Participating Locations
Available at all Matsuya and Sushi Matsu restaurants across Japan. Please note that locations such as Matsunoya (specialty stores) and My Curry Shokudo are excluded from this exciting event.
To know more, check out the official campaign site:
Matsuya Foods Collaboration
Unique Stickers with Every Order
As part of this collaboration, customers ordering selected menu items will receive a special limited-edition sticker with a delightful design. For each qualifying menu item purchased, customers will randomly receive one sticker from a set of four different designs.
Eligible Menu Items Include:
- - Matsuya Kids Beef Bowl Set
- - Matsuya Kids Curry Set
- - Sushi Matsu Kids Nigiri Set
- - Sushi Matsu Kids Udon Set
Sticker Distribution Period
From September 30, 2025, 10 AM to November 18, 2025, 9:59 AM.
Please Note:
- - Only four designs are available; customers cannot choose which they receive.
- - Orders via Matsuya's mobile app and web reservations are eligible.
- - Stickers will be distributed until stocks last. If they are depleted, a craft paper item will be offered instead.
Anticipated Second Phase Launch
Additionally, a second phase of the campaign is set to kick off on November 18, 2025, at 10 AM. Stay tuned for further announcements!
Exciting Giveaways for Participants
Customers spending a total of ¥800 (tax included) or more can qualify for a sweepstakes to win an exclusive "Miitsuketa!" cooking pot!
Award Details
To enter, simply take a photo of your receipt (券, receipt, or online receipt) showing the qualifying amount and submit it via the dedicated entry form available on the campaign website. Access the entry page through the “Enter Here” button on the campaign site:
Entry Form
Eligibility Requirements
Receipts must be dated between September 30, 2025, 10 AM and January 6, 2026, 9:59 AM for validation. Each ¥800 purchase equals one entry.
Submission Period
From September 30, 2025, 10 AM to January 6, 2026, 9:59 AM, with the final deadline for submissions on January 13, 2026, 11:59 PM.
Social Media Engagement
Fans can also participate in a special follow-and-repost campaign by following Matsuya's official X account and sharing specific posts to enter a drawing for exclusive "Miitsuketa!" merchandise, including plush toys and pajamas.
Campaign Duration
From September 30, 2025, 10 AM to October 13, 2025, 11:59 PM.
Visit Matsuya's Official X Account:
@matsuya_foods
Please keep in mind that some images presented are for illustration purposes only and may differ from the actual items.
About "Miitsuketa!"
A popular NHK children's program airing Monday to Friday at 7:30 AM with re-broadcasts in the evening. Learn more about the show on its official page:
Miitsuketa! - NHK.
Join us for a delightful and engaging experience as Matsuya Foods brings the joyous world of "Miitsuketa!" to life. Don’t miss out on this fantastic collaboration packed with fun, prizes, and delicious meals!