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MIND GAMES Unveils Two New Fragrances: Knight's Tour and Arabian Mate

MIND GAMES has recently announced an exciting addition to its Perfumer Extraordinaire collection with the launch of two new fragrances: Knight's Tour and Arabian Mate. These scents are not just mere products; they represent a revolutionary approach to luxury fragrance, highlighting the art of perfumery as an evolving, interactive form of artistic expression.

Perfumer Extraordinaire aims to redefine the way fragrances are perceived. Instead of keeping the composition of perfumes shrouded in mystery, the collection encourages wearers to engage in the creative process. Each fragrance is accompanied by dual lab samples of significant raw ingredients, making the process of purchasing a fragrance an educational experience. This accessibility is designed to bring both fragrance aficionados and newcomers alike into the enchanting world of perfumery.

With ambitions to expand the collection to a total of twelve unique fragrances by 2026, MIND GAMES intends to provide a thorough exploration of the multifaceted realm of master perfumery. According to Alex Shalbaf, Co-Founder and CEO of MIND GAMES, "The Perfumer Extraordinaire collection celebrates the incredible artistry involved in crafting fine fragrances. With Knight's Tour and Arabian Mate, we aim to delve deeper into the nuances of human complexity and olfactory mastery."

Knight's Tour: The Duel of Control

Inspired by the elegance and discipline of the Spanish toreador, Knight's Tour embodies control in motion. Its scent profile is a sophisticated concoction designed to evoke a sense of poise and restraint. The top notes of bergamot, spice, and saffron give way to a heart of cedarwood, aromatic lavender, and creamy florals, culminating in a dry down of vetiver and oakmoss. This fragrance symbolizes confidence derived from precision and intent.

Arabian Mate: Embracing Freedom

In stark contrast, Arabian Mate captures the spirit of the fearless and wild. It is a fragrance that emphasizes instinct over restraint, portraying someone who leads with emotion and intuition. Its refreshing top notes of bergamot and lemon meld with spiced pear and cardamom, while the middle reveals a luscious bouquet of rose, jasmine, and saffron. The base notes introduce the most luxurious ingredients including golden oud, patchouli, sandalwood, vanilla, tonka bean, and amber, celebrating intensity and an unforgettable presence.

MIND GAMES was founded on the principle that fragrance enthusiasts deserve to delve into the artistry behind their scents. With access to raw materials, creative inspiration, and a glimpse into the perfumer's vision, wearers are invited to partake actively in the artistic dialogue that pervades the fragrance experience. This immersion promises to celebrate the complexity and audacity inherent in master perfumery, reflecting the myriad human stories embedded in every scent.

Currently, Knight's Tour and Arabian Mate are available for purchase at mindgamesfragrance.com. For customers in the UK, these fragrances will officially launch at Selfridges on September 15. Additionally, U.S. retail offerings include prominent department stores such as Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman by the end of September, with select retailers in October.

The MIND GAMES brand, established in 2022 by Alex and Mariana Shalbaf, finds its roots in the intricate artistry of fragrance, likening their scents to strategic moves within a game of chess. Since its inception, the brand has evolved into a diverse olfactory universe comprising three fragrance lines, alongside a luxury candle collection. MIND GAMES has garnered several accolades, including the 2025 Packaging of the Year from The Fragrance Foundation, recognition in Men's Health's Grooming Awards, and the Marie Claire UK Fragrance Awards.

By weaving together storytelling, craftsmanship, and sensory provocation, MIND GAMES continues to challenge the norms of modern perfumery. To explore the world of MIND GAMES further, visit their website or follow them on Instagram.