#USA #New York #Sephora #Korean Beauty #HANYUL

HANYUL Launches Exclusively at Sephora in the U.S.

HANYUL, a prominent name in the world of Korean beauty, is making waves with the announcement of its exclusive product launch at Sephora on May 16, 2025. This partnership signifies a thrilling opportunity for American consumers to access authentic Korean skincare that blends traditional ingredients with modern scientific innovation.

Cecilia Park, the head of HANYUL Brand at Amorepacific US, expressed enthusiasm over the partnership. “We’re honored to partner with Sephora for this highly anticipated launch,” she stated, emphasizing the brand’s commitment to combining rich Korean heritage with evidence-based skincare techniques. The upcoming Sephora launch marks a pivotal moment for HANYUL as it aims to share its time-honored beauty traditions with a broader audience in the U.S.

Founded on the principles of balance and nature, HANYUL sources its key ingredients from Korea's diverse seasons, ensuring that each product is rooted in authenticity. The meticulous selection process involves local farms where artisans hand-pick the finest ingredients, maintaining the highest quality standards throughout.

Justin Kim, the Global Brand President of HANYUL, highlighted the brand’s longstanding appeal among Korean consumers and the excitement surrounding its U.S. expansion. “We are thrilled to announce our expansion beyond the Korean market,” Kim said. “Offering our unique blend of effective ingredients and enjoyable user experience will set HANYUL apart in the U.S. market.”

The product lineup will be available both online and in-store at Sephora, and consumers can visit Sephora’s website starting May 9, 2025, to preview the range. More than 300 Sephora stores across the U.S. will feature HANYUL, giving customers their first chance to engage with the brand in person, followed by broader availability throughout the course of 2025.

Among the product highlights are the Yuja Brightening Sleeping Mask and the Yuja Brightening Toner Pads, both celebrated for their vibrant, citrusy essence. The popular Yuja ingredient is characterized by its high Vitamin C content, which is harvested at its peak potency during early winter.

In addition to the Yuja line, HANYUL plans to introduce its Artemisia and Red Rice collections to Sephora customers. The Artemisia range, featuring Mugwort leaves known for their soothing properties, is particularly popular among those with sensitive skin, while the Red Rice line is renowned for its deep moisturizing abilities.

Sephora’s Senior Vice President of Skincare Merchandising, Brooke Banwart, expressed excitement about this collaboration, stating, “We are thrilled to partner with HANYUL and introduce their effective products to our clients as a part of our growing Korean skincare assortment.”

HANYUL represents more than just skincare; it embodies a philosophy deeply rooted in balance and natural beauty derived from Korea’s seasonal diversity. Each product combines simple yet effective formulations designed to cater to a variety of skin types, showcasing the potent benefits of fresh and fermented ingredients sourced locally.

As the U.S. eagerly anticipates the arrival of HANYUL at Sephora, consumers can look forward to experiencing the true essence of Korean skincare. With its rich heritage, commitment to authenticity, and effective formulations, HANYUL promises to deliver transformative beauty solutions to the American market. For further updates on the launch, follow HANYUL on social media @hanyul_us or visit Sephora.com after May 9, 2025.

About HANYUL

HANYUL, which signifies “The Korean Principle of Balance,” ingeniously merges centuries-old Korean beauty traditions with cutting-edge skincare science, bringing forth formulations that truly resonate with the natural elements of Korea’s four distinct seasons.

About Sephora

Sephora is a premier global destination for beauty enthusiasts, offering a diverse selection of products and creating a dynamic community that celebrates individuality across various beauty desires.