hanamaru flower POP-UP
2025-10-23 01:40:29

Discover the Colorful World of Preserved Flowers at hanamaru flower's First Pop-Up Event in Shibuya

Celebrate the Unique Charm of Hanamaru Flower in Shibuya



The vibrant world of mall flowers, an enchanting trend flourishing among the MZ generation, is set to be showcased at the first standalone pop-up event of hanamaru flower in Shibuya's Modi from November 6 to 12, 2025. Located in Ishikawa, hanamaru flower has captured hearts with its unique and colorful designs, reaching over 10,000 Instagram followers in just seven months since its launch. This event promises to deliver an immersive experience filled with creativity and vibrant colors.

What Are Mall Flowers?


Mall flowers are distinctive handcrafted creations made from plush materials, often referred to as “everlasting flowers.” Originating from Korean trends, these flowers have gained immense popularity due to their vibrant aesthetics and longevity. Unlike traditional flowers, mall flowers do not wilt, making them ideal for various occasions, including:
  • - Bouquets for proposals or weddings, as they symbolize enduring memories.
  • - Get-well gifts, perfect for hospital settings where live flowers are prohibited, allowing you to send love without worry.
  • - Gifts for loved ones living far, ensuring that distance doesn’t diminish the beauty.

The charm of these everlasting blooms captures the essence of gifting and decoration, making them a beloved choice for many.

Making Waves in the Community


Beyond their visual appeal, hanamaru flower is committed to empowering women. The brand employs female artisans who may find it challenging to work outside due to familial obligations, such as childcare. This initiative not only offers financial independence but also serves as a supportive community for these women, fostering confidence and a sense of belonging during a crucial time in their lives. Participants can express their creativity and contribute to an uplifting mission: creating beautiful works that bring joy to others.

What to Expect at the Event


The pop-up event features an exciting lineup:
  • - An extensive collection of about 100 varieties of mall flowers, including exclusive items and fresh designs like the whimsical fuwafuwa BONSAI.
  • - Participate in the much-anticipated workshop where attendees can create their unique mall flower bouquets with a range of materials. Reservations can be made online, and there may be same-day participation available.
  • - Not only mall flowers but also charming floral vases will be available for sale, perfectly complementing the vibrant blooms.
  • - To enhance the experience, visitors will receive an exclusive original sticker as a gift, with additional incentives for those who sign up for the Epos Card.

Bring your friends and family to experience the joy of creating and purchasing colorful masterpieces, all while enjoying the lively atmosphere of Shibuya Modi.

Event Details


  • - Event Name: hanamaru flower POPUP STORE SHIBUYA
  • - Duration: November 6-12, 2025
  • - Hours: 11:00 AM to 8:00 PM (ending at 5:00 PM on the last day)
  • - Location: Shibuya Modi, 1st Floor SHIBUYA BASE, 1-21-3 Jinnan, Shibuya, Tokyo

This pop-up event marks a significant milestone for hanamaru flower, celebrating its journey and mission. Founder Hanagatani, inspired by her experiences in supporting mothers, envisions the brand as a catalyst for positive change and empowerment. With a commitment to creating a supportive environment for mothers and individuals, hanamaru flower continues to bridge creativity and compassion.

Conclusion


We invite you to be a part of this beautiful movement at hanamaru flower's pop-up event in Shibuya. Come explore the delightful world of mall flowers, engage in creative workshops, and discover why the brand resonates with so many. Experience the joy of gifting something that lasts forever.

For more updates and information, visit their official website and follow their journey on Instagram.


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Topics Consumer Products & Retail)

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