#Japan #Shizuoka #Surugaya Co. #A2 Inc.

A2 Inc. Transitions to Surugaya Co. on May 1, 2025

In a significant shift marking a new era, A2 Inc., headquartered in Shizuoka City, Shizuoka, will officially change its name to Surugaya Co. on May 1, 2025. The change aligns with the organization's commitment to enriching the local culture and economy of Shizuoka while fostering a stronger connection with its customers through its brand.

Background of the Name Change

The company has embraced the slogan "UPDATE SHIZUOKA with Surugaya," which reflects its dedication to enhancing the local community and expanding its influence from Shizuoka to both Japan and the global market. The name change to Surugaya Co. is intended to further strengthen the brand's presence and the positive experiences it offers to its customers.

For many, Surugaya is a familiar name, often associated with excitement and nostalgia, and transitioning the company’s name to reflect this longstanding brand will help convey the organization’s passion and vision more effectively. By adopting the name Surugaya, the company seeks to articulate its mission and future plans as it embarks on this new chapter.

Future Prospects

Surugaya Co. is committed to enhancing the city of Shizuoka through unparalleled experiences and services that customers can only find at Surugaya. As part of this, the company plans to relocate its office functions completely to the Surugaya Building, thereby streamlining operations.

The company's flagship store, known as Surugaya Main Store (Surugaya Building levels 1-4), will house both retail and administrative operations, synergizing tourism and job creation, and reinforcing the company's initiatives to "UPDATE SHIZUOKA." This innovation aims to create a tangible sense of community and a better experience for everyone who visits or interacts with Surugaya.

With a core principle of "customer-first" management, Surugaya Co. aspires to be an 'excellent company' grounded in Shizuoka's rich culture. The entire team is committed to this vision and is eager to enhance customer experiences, seeking ongoing support and loyalty from their valued clientele.

Company Overview

• - Company Name: Surugaya Co.
• - Established: January 28, 1997
• - Representative: Chief Executive Officer Tsuneshige Sugiyama
• - Headquarters: 5-4 Denmachō, Aoi Ward, Shizuoka City, Shizuoka

Business Activities

1. Direct operations of media reuse shops
2. Franchise operations for media reuse shops
3. Internet retailing of media reuse products
4. Wholesaling and data sales

For more details, you can visit the official website: Surugaya