#Japan #Tokyo #Debut icci #Daikanyama

New Trend for Couples in Tokyo: Slim Rings

In the heart of Daikanyama, Tokyo, a unique jewelry store called Debut icci has gained significant attention for its handmade couple rings that successfully combine convenience and quality craftsmanship. Operated by icci, a Tokyo-based company, Debut icci recently conducted a customer analysis that provides insights into the preferences of their clientele.

Customer Demographics

The data collected from customers who visited the store in September 2025 reveals compelling insights regarding the age distribution of their clients. The findings are as follows:

• - Under 20 years: 1%
• - Ages 21-25: 24%
• - Ages 26-30: 40%
• - Ages 31-35: 20%
• - Ages 36-40: 9%
• - Ages 40 and above: 6%

From this data, it’s clear that the most significant demographic is those aged 26-30, making up 40% of the customer base. This trend indicates that Debut icci’s rings are being viewed as unique keepsakes signifying love, perfect for couples starting their journey into marriage.
Additionally, the 21-25 age group, accounting for 24% of the clientele, underscores the store's appeal to younger consumers who seek Instagrammable experiences and memorable moments.

Geographic Distribution of Customers

When looking at where the customers are from, the data reveals that:

• - 23 Wards of Tokyo: 63%
• - Outside 23 Wards: 8%
• - Kanto Region (including Tokyo): 22%
• - Outside Kanto: 8%

An impressive 93% of customers hail from within Tokyo and its suburbs. This shows that Debut icci effectively capitalizes on its prime location in Daikanyama, making it convenient for local couples to drop by for a casual date or special occasion. Moreover, the 8% of customers from outside the Kanto area suggests that the store increasingly attracts clientele seeking luxury wedding rings, broadening its market reach.

Top 5 Popular Gemstones

The gemstone preferences among customers shine a light on their values when it comes to choosing rings:

• - Diamond: 53%
• - Moonstone: 14%
• - Peridot: 11%
• - Emerald: 11%
• - Aquamarine: 10%

Diamonds, holding 53% of the market share, clearly indicate a strong desire among customers to invest in symbols of everlasting love. The choice of gemstones for couple rings not only reflects design preferences but also a personal touch, with many couples keen on selecting stones that resonate with significant memories or moments shared together. This highlights a trend where customers, especially in their late 20s to early 30s, wish to tell their unique love stories through the rings they wear.

Preferred Ring Widths

The analysis of favored ring widths shows:

• - 2mm: 50%
• - 3mm: 35%
• - 4mm: 9%
• - 5mm: 4%
• - 6mm: 1%
• - 7mm-10mm: 1%

A staggering 85% of customers prefer slim rings between 2mm and 3mm, demonstrating a strong inclination toward elegant, delicate designs that can be worn daily. This preference indicates that contemporary couples prioritize style and subtlety in their jewelry choices, lending to a trend favoring understated yet chic aesthetics. Conversely, wider ring options represent a minor segment (15%) that may attract those who wish for a bolder presence in their jewelry.

Conclusion

The insights from Debut icci illustrate a shift in consumer behavior towards slim, chic, and personalized couple rings among Tokyo couples. As emotional value, aesthetics, and everyday usability merge, it’s clear that affordable yet quality craftsmanship is the way forward for jewelry retailers in one of Tokyo’s trendiest areas.

Overview of the Survey

• - Survey Subject: Customers who designed couple rings.
• - Survey Date: September 1–30, 2025.
• - Conducted by: icci.
• - Method: Internal survey.
• - Sample Size: 112 individuals.