Seminar on Boosting Sales through MA and SFA Strategies
Overview
On April 16, 2025, Kairos Marketing, a leading company providing the advanced MA and SFA integrated tool 'Kairos3', will co-host a seminar with Target Media. The title of the event is 'Learning from BtoB Marketing Support Companies: How to Acquire Business Meetings Using MA and SFA'. This online seminar aims to address the significant challenges many businesses face in optimizing their sales and marketing efforts through the effective use of digital tools.
Background of the Seminar
As digital transformation (DX) progresses in sales and marketing, an increasing number of businesses are enhancing their promotional activities by utilizing tools such as MA (Marketing Automation) and SFA (Sales Force Automation). However, many companies encounter challenges including the failure to fully integrate these tools into their operational processes or struggling to convert potential prospects into actual sales. To overcome these challenges, it is crucial to establish and maintain a robust framework that links activities directly to sales outcomes.
What to Expect
During this seminar, attendees will focus on several key topics:
1.
Fundamental Concepts for Creating Business Opportunities: An introduction to the basic principles and strategic considerations in creating business discussions.
2.
Integrating Marketing and Sales: Discussing strategies that effectively merge marketing and sales efforts for optimized results.
3.
Real-World Success Cases: Insight into the specific successes achieved by Target Media when employing MA and SFA tools, showcasing effective operational methods to increase business conversations.
Seminar Details
- - Date and Time: April 16, 2025, from 11:00 AM to 12:00 PM (JST)
- - Format: Online
- - Organizers: Target Media Inc. and Kairos Marketing Inc.
- - Cost: Free
- - Registration Link: Register Here
About 'Kairos3'
'Kairos3' is a comprehensive MA+SFA integrated tool that enables businesses to understand the next steps through data insights. It facilitates the entire sales journey, from lead generation to managing sales calls, logging discussions, and ensuring effective closing strategies—ultimately driving revenue growth for companies.
For further information:
Kairos3
About Kairos Marketing
With a mission to make marketing more accessible, Kairos Marketing develops and provides the MA and SFA integrated tool 'Kairos3'. The company also operates 'Make Free', a media outlet dedicated to educating businesses on effective marketing and sales practices. Our overarching goal is to support the continuous advancement of Japanese manufacturing and foster an environment where organizations of all sizes can leverage marketing for effective sales activities.
- - Location: 2-34-17 Jingumae, Shibuya-ku, Tokyo
- - CEO: Daisuke Sasou
- - Established: September 2012
- - Website: Kairos Marketing