Clint Dempsey and Unilever Team Up for World Cup Freshness with Dove, AXE, and Degree

Unilever and Clint Dempsey’s Winning Team-Up for World Cup Fans

As excitement builds for the FIFA World Cup 26™, soccer legend Clint Dempsey is joining forces with Unilever to ensure fans can remain fresh and confident during this monumental event. The former soccer star, known for his outstanding achievements as the first American male player to score in three World Cups, will leverage Unilever's renowned personal care brands: Dove Men+Care, Degree, and AXE.

The collaboration seeks to not only deliver a sense of freshness but also to inspire fans to engage with their everyday routines confidently. As a father of five, Dempsey understands the importance of maintaining one's confidence both on and off the field. He states, “When you feel fresh, you play better – simple as that.” This partnership encapsulates the essence of how feeling good can amplify performance and enjoyment, a sentiment Dempsey embodies perfectly.

Exclusive Gifts and World Cup Experiences

In addition to promoting personal care, the partnership includes exciting incentives for fans. Through select purchases of Dove Men+Care, Degree, and AXE products, fans can enter sweepstakes to win coveted FIFA World Cup 26™ tickets and other amazing prizes. These products are currently available at retailers like Walmart and feature exclusive World Cup gift packs intended to boost the pregame buzz. This initiative is available until July 19, 2026, ensuring as many fans as possible can participate in the excitement leading up to the tournament.

Fans can enjoy perks that go beyond personal hygiene; the campaign also offers experiences such as watch parties, home entertainment upgrades, and gaming packages. This engagement fosters not just individual enthusiasm but promotes a communal vibe as soccer lovers come together to celebrate.

Unilever’s Commitment to Connecting Fans

Unilever's long-standing relationship with FIFA—spanning men's, women's, and esports competitions—marks a significant chapter in the spirit of the World Cup. Laura DiMiceli, Head of Sports Marketing Partnerships at Unilever Personal Care, emphasizes that the campaign is not just about personal care but about cultivating connections through shared experiences, “The love of the game is so much more than what happens on the field – it's about the passion, connection, and joy.”

With this partnership, Unilever aims to bring fans closer to the game they love, enhancing their experiences and ensuring that they feel confident and refreshed.

Get Ready for the Tournament

As the World Cup approaches, there are numerous ways for fans to get in the game. Visit UnileverWorldCup26.com for detailed information about how to enter the sweepstakes and shop for limited-edition gift packs from Dove Men+Care, Degree, and AXE. Don’t miss out on the chance to bring a piece of the World Cup magic into your everyday life, and join Clint Dempsey and Unilever in this extraordinary journey celebrating sport and freshness.

About Unilever:
Unilever is a globally recognized leader in the beauty, personal care, home care, food, and ice cream sectors. With sales in over 190 countries and products used daily by billions, the company continues to innovate and provide quality products for its consumers. For more information on Unilever and its suite of brands, please visit www.unilever.com.