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JIPDEC Unveils the Advantages of Obtaining a Privacy Mark

The Japan Information Economy Society Promotion Association (JIPDEC) has recently released a short video that highlights the advantages of acquiring a Privacy Mark, a certification aimed at improving personal information protection among businesses. The video is based on survey results from businesses that have obtained the Privacy Mark, revealing the tangible benefits that come with this certification.

Key Benefits of the Privacy Mark Acquisition

In the video, JIPDEC discusses three main benefits of acquiring a Privacy Mark, supported by data from their consumer awareness surveys and feedback from certified businesses.

1. Enhanced Consumer Trust

The Privacy Mark is a familiar symbol for consumers, seen across various sectors including retail, healthcare, and corporate websites. According to the “Consumer Awareness Survey in the Digital Society 2025,” a staggering 78% of consumers consider companies with a Privacy Mark to be trustworthy. This certification allows businesses to showcase their commitment to privacy, even when their efforts might otherwise go unnoticed. By visibly promoting their adherence to personal information protection standards, companies can foster deeper trust with their clientele.

2. Expanded Business Opportunities

With reports of data breaches becoming a daily occurrence, merely assuring privacy internally may not suffice. Companies are increasingly evaluating their business partners' personal information management systems as a crucial criterion for selection. Acquiring a Privacy Mark not only signifies a company's commitment to protecting personal data but also opens up new avenues for business as it assures potential partners of robust data management practices.

3. Strengthened Internal Management Systems

An effective personal information management approach requires a company-wide culture of awareness and accountability. No matter how robust the strategies put in place by departments such as General Affairs or Legal, if personal information protection consciousness doesn’t permeate the entire organization, those strategies are likely to fall short. By actively pursuing and maintaining the Privacy Mark, organizations can ignite a greater awareness among employees regarding personal information protection practices.

Engaging Employees Through Certification

For companies looking to bring effectiveness to their personal information protection efforts, pursuing a Privacy Mark is a highly effective strategy. The recent seminar video, featuring businesses sharing their experiences in establishing internal management systems, is also available for a limited time. This resource complements the short video and presents a wealth of practical insights for organizations aiming to advance their privacy management.

Closing Thoughts

In today's digital landscape, demonstrating commitment to personal information protection through certifications like the Privacy Mark is not just beneficial; it’s essential. For businesses and consumers alike, the peace of mind that comes from knowing that companies are serious about safeguarding personal data cannot be overstated. JIPDEC's initiatives are paving the way for a more secure information economy, with the Privacy Mark at the forefront of this transformation.

Contact Information

If you have any inquiries regarding this matter, please reach out to the Japan Information Economy Society Promotion Association (JIPDEC) via their Privacy Mark Promotion Center contact form.