The Trade Desk Unveils OpenSincera to Enhance Ad Performance Visibility in Digital Ads
In a significant move for the advertising technology industry, The Trade Desk (NASDAQ: TTD), a global leader in ad tech, has launched OpenSincera. This new application aims to provide rich insights into ad quality and the overall health of the digital advertising supply chain by leveraging the extensive advertising metadata from Sincera.
OpenSincera is aimed at all stakeholders within the advertising industry and will be available at no cost, offering various metrics that relate to the ad experience. Users will be able to access pivotal data including the ratio of ads to content, page load times, average ad impressions, and ad refresh rates.
This development follows The Trade Desk's acquisition of Sincera earlier this year. With the release of OpenSincera, the company is expanding access to Sincera's wealth of digital advertising data, thereby enhancing availability across the industry like never before. The introduction of an industry-first API will enable ad tech firms to easily and intuitively build data-driven services.
Jeff Green, founder and CEO of The Trade Desk, emphasized the uniqueness of Sincera's data, stating, "It's not an exaggeration to say that Sincera possesses the richest and most unique digital advertising supply chain data in the industry. We have integrated this data into our Kokai platform, enabling clients to access maximum insights about their bidding targets. Through OpenSincera, we are opening up much of this data to all stakeholders interested in improving the health of digital advertising, including competitors. This initiative is our latest effort to foster transparency, trust, and growth within the industry and to enhance the open internet."
Mike O'Sullivan, General Product Manager, added, "Making OpenSincera available to everyone is crucial for improving the health of the advertising supply chain. The Trade Desk intends to deliver vast data to all stakeholders who seek to increase transparency and efficiency in advertising, leading to better outcomes for the entire industry and the open internet."
Following its anticipated launch on June 6, 2025, OpenSincera will be accessible at open.sincera.io. This tool is expected to be a game changer in how stakeholders engage with digital advertising data, ensuring they can create, manage, and optimize their campaigns more effectively.
The Trade Desk is a technology firm that empowers ad buyers. The company provides a self-service, cloud-based platform that enables ad buyers to create, manage, and optimize digital advertising campaigns across a wide range of formats and devices, including PCs, mobile, and connected TVs. By connecting with major data, inventory, and publisher partners, The Trade Desk ensures maximum reach and operational efficiency, and customers can customize the platform through its Enterprise™ API. Headquartered in Ventura, California, The Trade Desk has offices in the U.S., Europe, and Asia. For more information, visit https://www.thetradedesk.com/jp or follow them on Facebook, LinkedIn, and YouTube.
OpenSincera is aimed at all stakeholders within the advertising industry and will be available at no cost, offering various metrics that relate to the ad experience. Users will be able to access pivotal data including the ratio of ads to content, page load times, average ad impressions, and ad refresh rates.
This development follows The Trade Desk's acquisition of Sincera earlier this year. With the release of OpenSincera, the company is expanding access to Sincera's wealth of digital advertising data, thereby enhancing availability across the industry like never before. The introduction of an industry-first API will enable ad tech firms to easily and intuitively build data-driven services.
Jeff Green, founder and CEO of The Trade Desk, emphasized the uniqueness of Sincera's data, stating, "It's not an exaggeration to say that Sincera possesses the richest and most unique digital advertising supply chain data in the industry. We have integrated this data into our Kokai platform, enabling clients to access maximum insights about their bidding targets. Through OpenSincera, we are opening up much of this data to all stakeholders interested in improving the health of digital advertising, including competitors. This initiative is our latest effort to foster transparency, trust, and growth within the industry and to enhance the open internet."
Mike O'Sullivan, General Product Manager, added, "Making OpenSincera available to everyone is crucial for improving the health of the advertising supply chain. The Trade Desk intends to deliver vast data to all stakeholders who seek to increase transparency and efficiency in advertising, leading to better outcomes for the entire industry and the open internet."
Following its anticipated launch on June 6, 2025, OpenSincera will be accessible at open.sincera.io. This tool is expected to be a game changer in how stakeholders engage with digital advertising data, ensuring they can create, manage, and optimize their campaigns more effectively.
About The Trade Desk
The Trade Desk is a technology firm that empowers ad buyers. The company provides a self-service, cloud-based platform that enables ad buyers to create, manage, and optimize digital advertising campaigns across a wide range of formats and devices, including PCs, mobile, and connected TVs. By connecting with major data, inventory, and publisher partners, The Trade Desk ensures maximum reach and operational efficiency, and customers can customize the platform through its Enterprise™ API. Headquartered in Ventura, California, The Trade Desk has offices in the U.S., Europe, and Asia. For more information, visit https://www.thetradedesk.com/jp or follow them on Facebook, LinkedIn, and YouTube.
Topics Business Technology）
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