New Standards of Choosing a Home: Insights from Four Leading Share House Companies

In today's rapidly changing world, the value we place on housing is undergoing a significant transformation. The increasing popularity of remote work, along with climbing rents in major urban areas, has shifted the focus from mere affordability and location to the quality of life and connections with others. This change is reflected in the growing demand for share houses and co-living spaces, which are now recognized as vibrant environments that foster human connections.

To address these dynamics, Kizunaya Co., Ltd., a company specializing in community-oriented share houses, is collaborating with other prominent industry players, including Share 180, Good Room, and Borderless House, to host the Share Katsu 2025 summit on October 24, 2025, at Good Office Toyocho in Koto, Tokyo. This event aims to share operational know-how and insights into market trends as well as resident needs, all centered around the evolving concept of a desirable living experience.

The Rise of Community-Focused Living

With the growing acceptance of diverse lifestyles and shifting priorities among renters, expectations for living spaces have evolved. Today's tenants are motivated by multiple factors including the desire to minimize initial costs, engage with others, and achieve a balance between work and life. According to the Japan Share House Association's latest survey, the number of share houses across the nation has risen to 5,808 units, demonstrating a steady growth that coincides with these evolving preferences.

Event Overview: Share Katsu 2025 Summit

Scheduled for October 24, 2025, from 1:30 PM to 4:30 PM (Registration starts at 12:45 PM), this summit will gather industry leaders to highlight the latest trends and strategies in the shared rental market. The event aims to foster collaboration among businesses, enabling knowledge sharing that will propel the shared rental market's growth and promote innovative community values.

- Date: October 24, 2025
- Venue: Good Office Toyocho, 2-5-14 Minamisuna, Koto, Tokyo
- Capacity: 80-100 participants
- Target Audience: Real estate professionals, entrepreneurs exploring new market entries, and related service providers (furniture, IT, real estate tech).
- Participation Fees: Main event - 5,000 yen; Networking event (5:00 PM - 7:00 PM) - 3,500 yen.
- Registration: Participants can sign up via the Peatix page. More Details

The Shift in Living Standards

As people increasingly remind themselves of the importance of community and quality in their living conditions, the share house and co-living market stands to benefit significantly. This summit will provide a platform for industry experts to discuss topics such as:

1. Co-living Strategies: Discussing differentiation in branding and targeting to attract residents
2. Inclusive Co-living: Sharing insights into operations featuring international residents
3. Market Trends: Examining emerging areas for growth within the market
4. Community Management: Understanding how to foster a self-sustaining community among residents

Keynote Speakers

The event will feature the following notable leaders from various share house companies:

- Masaki Ito (Share 180): With an extensive inventory of approximately 5,000 rooms, Ito will delve into current market conditions and future prospects for the share house industry, providing invaluable insights into surviving competition.
- Hiroyuki Ogura (Good Room): Ogura will discuss the attributes and needs of co-living users, sharing strategies for attracting short-term tenants within the market.
- Masashi Hiraoka (Kizunaya): Hiraoka will present results from over 400 tenant reviews, exploring strategies for building community and tenant retention.
- Seiichi Lee (Borderless House): Lee will share best practices for managing international residents and the necessary screening processes for smooth operations.

Kizunaya's Innovative Community Model

Kizunaya operates under the belief that "sharing enriches lives" and focuses on creating community-driven living environments. Unlike typical rental properties, Kizunaya's share houses prioritize connections among residents, offering opportunities for collaboration and engagement through communal activities such as shared meals and workshops. By repurposing underutilized real estate, such as former staff housing and dormitories, Kizunaya successfully implements a model of "community operations combined with real estate revitalization."

Interested property owners looking to improve the functionality of vacant spaces can reach out to Kizunaya for consultations and further information.

Contact and Media Inquiries

For media coverage, attendees at the Share Katsu 2025 summit can report on valuable discussions surrounding the changes in the shared rental market and emerging community living standards. Interested parties should contact Kizunaya's PR team via email at [email protected] or call 050-6877-6385 for more information.