UPWARD's Introduction Revolutionizes Sanmedix's Sales Activities

UPWARD Revolutionizes Sales Operations at Sanmedix

In a significant advancement in sales efficiency, UPWARD Inc., located in Chiyoda, Tokyo, has officially integrated its sales support service, UPWARD, into Sanmedix Co., Ltd., a renowned medical device distributor celebrating its 136th anniversary. Sanmedix, headquartered in Chuo, Tokyo, has established its presence across the Kanto region, offering a variety of services, from medical equipment provision to efficient management of information systems in healthcare settings.

Sanmedix’s sales team has faced challenges in focusing on proposal activities, as they often find themselves bogged down by delivery and inspection tasks. This strain has resulted in a lack of consistency in activity documentation and analysis across its team, complicating efforts for effective management and improvement strategies.

To address these issues, Sanmedix has implemented UPWARD to streamline its sales processes. By utilizing a mobile app with presence detection capabilities, data from field activities can now be automatically recorded and aggregated in Salesforce, allowing for accurate visualization of operational data on dashboards. This advancement aims to bolster the management framework, facilitating timely and appropriate decision-making based on real-time information.

Comment from Akihiro Ishikawa, Director of the Tokyo Area I Block at Sanmedix

Akihiro Ishikawa expressed, “As part of our push for digital transformation in sales activities, we have formally decided to implement UPWARD. Our sales representatives were consistently overwhelmed with delivery tasks, which hindered their capability to fully concentrate on sales activities. Despite our intentions to increase the emphasis on sales, our inability to visualize field activities made accurate support exceedingly difficult. This backdrop led us to adopt UPWARD as a mechanism to aggregate and visualize activity status, fostering behavioral changes.”

One of the decisive factors for choosing UPWARD was its presence detection feature, which significantly reduces data entry burdens compared to other sales force automation tools. This ease of input is expected to facilitate smoother adoption and effectively address existing issues. Furthermore, the incorporation of AI functions, including image analysis, within UPWARD's roadmap is another reason Sanmedix sees great promise in this partnership.

Looking to the future, Sanmedix anticipates that accumulating and utilizing sales data will enhance organizational capabilities and employee engagement. With generational shifts within the workforce, transferring the extensive knowledge and sales information held by veteran employees remains a pivotal concern. UPWARD is expected to play a crucial role in solving this challenge. Future applications such as business card scanning for visualizing connections, and recording via voice input and images are also on the agenda.

Transforming Last-Mile Sales with UPWARD

UPWARD specializes in field and visit-based sales support using cutting-edge AI technologies. With proprietary advanced geofencing technology, it automates customer interaction recording and offers various AI capabilities specifically designed for field sales. The service has been adopted by over 400 companies, including major firms like Nissin Medical Food and Tsukui, facilitating the evolution of sales digital transformation initiatives.

About UPWARD Inc.

Established in March 2002, UPWARD Inc.’s mission is to “unleash the creativity of field workers, accelerating the growth of companies and society.” Focused on addressing challenges faced by field workers visiting customers and creating value through offline connections, UPWARD aims to foster an environment where employees can excel regardless of their working conditions, utilizing technology that allows tasks to be performed via a single mobile device.

Company Overview

- Company Name: UPWARD Inc.
- Established: March 2002
- CEO: Ryusuke Kaneki
- Location: Marunouchi Eiraku Building, 26th Floor, 1-4-1 Marunouchi, Chiyoda, Tokyo
- Business Activities: Development and provision of the sales engagement service, UPWARD.
- Website: UPWARD Inc.