#United States #New York #Colangelo & Partners #Viñas Queirolo #Peru Wine

Viñas Queirolo Collaborates with Colangelo & Partners for U.S. Expansion

Viñas Queirolo, renowned as one of Peru's most historic and respected wine estates, has taken a significant step towards enhancing its visibility in the U.S. market by announcing its partnership with Colangelo & Partners. This acclaimed communications agency specializes in fine wines, spirits, and food, indicating a strategic move to elevate the image of Peruvian wine and Pisco on the global stage.

A Historical Overview of Viñas Queirolo

Since its inception in 1880, when Santiago Queirolo Raggio, a Genoese immigrant, began producing wine and Pisco locally, the estate has transformed from a small artisanal operation into a family-run enterprise that has been passed through generations. Initially focused on community sales, the winery gained traction and expanded its production capabilities. Over the years, the Queirolo family has increasingly modernized its operations to compete internationally. The third generation, spearheaded by Santiago Queirolo Targarona alongside his brothers, has championed this upgrade, pushing for advancements in quality and market presence.

Strategic Vision for American Market Engagement

With the expertise of Colangelo & Partners, Viñas Queirolo aims to refine its communication strategy aimed at American enthusiasts of fine wines and spirits. “We are excited to partner with an agency that understands our commitment to quality and has the expertise to bring our story to an American audience,” remarked CEO Santiago Queirolo Targarona. This collaboration seeks to cultivate a deeper appreciation for the rich terroirs of Peru, highlighting the quality of Viñas Queirolo’s wines and fine Piscos.

Elevating Peruvian Identity in Wines and Spirits

The partnership is not merely a marketing venture; it’s about establishing Peru as a significant player in the fine wine and spirits industry. Viñas Queirolo boasts nearly 2,000 acres of vineyards across the Ica and Cañete Valleys, where they grow exceptional varieties suitable for producing complex wines. Notable labels include the premium ‘Intipalka’ brand, which reflects the unique characteristics of these high-altitude vineyards.

Colangelo & Partners bring valuable insights and a wealth of experience in promoting fine wine, enabling a resonant narrative that can appeal to the U.S. market. This effort emphasizes the exceptional quality and story behind each bottle that Viñas Queirolo offers.

Expert Winemaking Team and High-Quality Products

The winery’s success can be attributed to its dedicated team, including skilled winemaker Luis Gomez and agricultural director Jorge Queirolo, who ensure that every grape is cared for meticulously. The winery also collaborates with esteemed Bordeaux consultants to refine their techniques and optimize the winemaking processes, adding credibility and expertise to their offerings. Not only do their wines, such as ‘Intipalka’ and the classic Santiago Queirolo range, stand out in flavor and quality, but their Piscos are also crafted with the same dedication to excellence, suitable for enjoying neat or in diverse cocktails.

Conclusion: A Bright Future for Viñas Queirolo and Peruvian Wines

The excitement surrounding the collaboration with Colangelo & Partners represents not just a desire to penetrate the U.S. market but a broader ambition to showcase the potential of Peruvian wines globally. With sustained investment in quality and a commitment to engaging enthusiastic consumers, Viñas Queirolo is poised to become a prominent ambassador for Peruvian wine and spirits, enriching the American wine landscape with its unique heritage and exquisite products.

Intipalka and Santiago Queirolo offerings are now available across the nation, particularly showcased in places like Total Wine & More, inviting everyone to experience the exceptional flavors and stories of Peru’s finest.

For more information on Viñas Queirolo, visit www.santiagoqueirolo.com.

For more insights into Colangelo & Partners, explore www.colangelopr.com.