Hisense MEA and Real Madrid: Celebrating a Dynamic Second Year of Partnership

Hisense MEA is excited to embark on the second year of its partnership with the legendary football club Real Madrid for the 2025/26 season. This collaboration not only emphasizes the brand's dedication to uniting fans in the Middle East and Africa (MEA) through innovative technology, but also signifies a deeper connection with the thrilling world of football.

Having established themselves as a significant player in global sports collaborations, Hisense has previously partnered with high-profile events, such as the UEFA European Championship and FIFA events, including the upcoming FIFA World Cup 2026. This experience bolsters their credentials and underscores their commitment to bringing world-class entertainment into consumers’ homes.

Showcasing Innovation in Products

At the forefront of this season’s offerings are a selection of exclusive, limited-edition Real Madrid-branded products. These items are a testament to the fusion of premium design with state-of-the-art technology. Noteworthy products include the C2 Ultra 4K UHD Triple Colour RGB Laser Portable Mini Projector, designed for fans who appreciate a powerful viewing experience on the move, and the immense 100-inch ULED MiniLED U7 PRO TV, which promises to enhance match days with its stunning clarity and vibrant colors. Additionally, the line features the stylish PureFlat Smart Refrigerator and the Uni Series Air Conditioner, ensuring fans can enjoy their favorite games in comfort and style.

All these products are available through Hisense stores and authorized retailers in the region, with promotional events and offers set to roll out throughout the season, creating added excitement for avid supporters.

Enhancing Fan Engagement in MEA

The renewed partnership aims not just to spotlight Hisense's cutting-edge technology but also to elevate fan experiences across the MEA region. Jason Ou, President of Hisense Middle East and Africa, stated, “Our continued alliance with Real Madrid is an impactful way to connect with audiences in the MEA. This season, we are dedicated to engaging supporters through innovative campaigns and experiences that resonate across markets and bring communities closer to both the brand and the beloved football club.”

Through a series of engaging promotions and experiential initiatives, Hisense aims to strengthen the bonds between fans, the team, and the technology that enhances their daily lives. The new season promises a plethora of activities designed to unite fans, from large-scale events to community-specific engagements that deepen connections with the club and the brand’s cutting-edge products.

A Future of Innovation and Excellence

Hisense's partnership with Real Madrid stands as a hallmark of their commitment to technological excellence and deepening fan connections. By marrying the passion associated with one of the world's most prestigious football clubs and an industry leader in home entertainment, both brands set the stage for growing their reach and impact within the consumer electronics space.

Established in 1969, Hisense has grown to become a recognized leader in home appliances and consumer electronics. With operations in over 160 countries, the brand specializes in delivering high-quality multimedia products and innovative IT solutions. According to Omdia, Hisense currently ranks second worldwide in total TV shipments from 2022 to 2024, and it holds the number one spot globally for TVs measuring 100 inches or larger in 2023 and 2024. Hisense's relentless pursuit of quality and innovation is enhanced by their regional headquarters in Dubai and a robust network of production sites that adapt to the needs of local consumers.

As we look forward to the 2025/26 season filled with excitement, innovation, and creative engagement, fans are encouraged to keep an eye on Hisense’s channels for the latest developments and product offerings that will continue to redefine their sports experience at home.