#Japan #Kyoto #THE TOÉ #mavie #Kyoto Popup

THE TOÉ Popup Store

Fashion enthusiasts, mark your calendars! THE TOÉ, a progressive fashion brand that blends global inspirations into contemporary designs, is launching its first-popup store at Kyoto Takashimaya. This unique shopping experience will take place on the 1st floor at Yutoriumu from January 9 (Friday) to January 13 (Tuesday), 2026.

About THE TOÉ

THE TOÉ stands for two meanings: 'TWO' which refers to its founders and the brand-customer relationship, and 'TOE', implying direction towards progress. Their mission is to lead customers into exciting explorations of fashion that not only enhance appearances but also enrich the heart and spirit.

Limited-Time Offers

During this popup, customers can enjoy exclusive novelties based on their purchases:
1. For purchases over 44,000 yen (tax included), receive a Karwendel Scrunchie.
2. For purchases over 60,000 yen, customers will get an Animal Pouch.
3. For purchases over 100,000 yen, shoppers can take home an Original Bag.

There's even more! Customers spending 60,000 yen or more can claim two novelties, while those reaching the 100,000 yen threshold will receive all three items.

Popup Store Details

• - Location: Kyoto Takashimaya, 1F Yutoriumu
• - Dates: January 9 (Friday) – January 13 (Tuesday), 2026
• - Hours: 10:00 AM – 8:00 PM

Reservation Information

To manage crowd flow, we highly encourage visiting from January 9 and 10 between 2:00 PM and 2:00 PM with a prior reservation (first-come, first-served). Reservations can be made from December 24 at noon until the day before visiting. Each person can reserve one slot, and accompanying guests are limited to one per reservation. It is essential to arrive at Yutoriumu at least five minutes before the reserved time.

It is important to note: if the reserved time is not adhered to, the reservation will be canceled, and there might be opportunities for walk-in guests based on availability. Cancellation requests will be accepted up to two hours before the reserved time via the official website.

Most Memorable Fashion Experiences

Through its popup store, THE TOÉ aims to create compelling fashion moments that blend not just style but meaningful experiences. As customers engage with the brand, they can expect to walk away with more than just items; they will take home a piece of the narrative that the brand embodies.

For a taste of the collection and ongoing updates, don't forget to check out its official online store and social media platforms, including THE TOÉ Online Store and their Instagram.

About mavie Inc.

THE TOÉ operates under mavie Inc., which embraces a vision of making the world love the stories in fashion. Founded by a team comprised entirely of Gen Z individuals, mavie strives towards sustainability and inclusivity in the fashion industry while tackling socio-economic challenges through global cooperation. The team is dedicated to crafting a better tomorrow with hope and passion.

For further inquiries or additional information, please reach out to [email protected] or [email protected].