#United States #West Palm Beach #Asset Management #Investment Strategies #SMArtX Advisory

SMArtX Advisory Solutions Expands Manager Marketplace

SMArtX Advisory Solutions, a trailblazer in the managed accounts technology sector, announced a significant enhancement to its Manager Marketplace on January 20, 2026. This latest update incorporates new investment strategies from 22 prominent asset management firms, bringing the total number of partners to 388. This expansion allows financial advisors to access a rich diversity of 2,668 investment strategies tailored to meet various client needs.

Rationale Behind the Expansion

According to Hunter Hager, Head of Asset Manager Solutions at SMArtX, the decision to enhance the marketplace aligns perfectly with the company's goal to provide advisors with an all-encompassing and diverse selection of investment strategies right at their fingertips. “SMArtX is kicking off the new year with new products available on the manager marketplace. These help to expand our offerings and provide advisors with a comprehensive and diverse marketplace to meet their specific needs,” Hager stated.

The recent upgrades also include comprehensive research on 39 new, individually listed mutual funds, ETFs, and ticker-traded alternatives, enriching the resources available for advisors as they seek out the best opportunities for their clients.

Newly Available Strategies

Among the significant additions to the SMArtX Manager Marketplace are strategic offerings from several respected asset management firms. Some of the notable strategies include:

• - EFG Asset Management:

- EFG New Capital US Large Cap Growth
- EFG New Capital Concentrated Mid Cap Growth

• - Ninety One:

- Global Franchise ADR
- International Franchise ADR

• - PGIM Custom Harvest:

- U.S. Equity Plus
- U.S. Equity Plus 50% Hedged

• - Zacks Investment Management:

- + All Equity

Edited Profiles for Fund Research

In a bid to provide deeper insights, SMArtX has also included new fund profiles for advisors to research fully. Notable fund profiles that have made their way into the marketplace are:

• - Advisors Asset Management, Inc.:

- AAM SLC Low Duration Income ETF - LODI
- AAM/HIMCO Short Duration Fund Class I - ASDIX

• - ARS Investment Partners:

- ARS Core Equity Portfolio ETF - ACEP
- ARS Focused Opportunities Strategy ETF - AFOS

• - Bitwise Asset Management:

- Bitcoin ETF - BITB
- Crypto Industry Innovators ETF - BITQ

• - Direxion:

- Auspice Broad Commodity Strategy ETF - COM

And the list continues, featuring a multitude of other well-curated funds designed to match the diverse requirements of investors in today’s market.

Leveraging Cutting-Edge Technology

SMArtX Advisory Solutions leverages award-winning Unified Managed Account (UMA) technology via a cloud-native platform equipped with modular, microservices architecture. The solutions are configured to automate trading, billing, and investment distribution. The scalable nature of the technology optimizes operations for Registered Investment Advisors (RIAs), asset managers, custodians, and FinTech firms.

By offering these tools either as standalone or integrated solutions, SMArtX empowers financial professionals to modernize their managed accounts infrastructure while efficiently catering to their client's investment needs.

For more details about the expanded offerings, interested parties can visit the SMArtX Manager Profiles to explore the extensive strategies provided by the partnering asset management firms.

Conclusion

As we transition further into 2026, SMArtX remains committed to enhancing its platform and services for financial advisors. With this expansion of the Manager Marketplace, advisors are better equipped with diverse, high-quality investment strategies designed to help them meet the evolving demands of their clientele.