#United States #New York #New York City #Moroccan Cuisine #Ayah

Ayah: A New Chapter in New York City's Dining Scene

Introduction

On September 10th, 2025, New York City will unveil its latest culinary treasure, Ayah, located at 77 West Houston Street in SoHo. This restaurant, proudly launched by the innovative team at 3rd Space Hospitality, promises an authentic Moroccan dining experience that captures the rich flavors, artistry, and celebratory essence of Morocco. With SoHo becoming a hotspot for globally-inspired cuisine, Ayah is set to make its mark as a vibrant addition to the local dining landscape.

The Vision Behind Ayah

At the heart of Ayah is Executive Chef Geoffrey Lechantoux, a renowned figure in French gastronomy. Chef Geoffrey's deep understanding of Moroccan cuisine was cultivated through rigorous training under the celebrated Chef Meryem Cherkaoui, a prominent figure in the Moroccan culinary world. Chef Meryem, known for her excellence at La Maison du Gourmet and appearances on culinary shows such as Top Chef France, imbues every dish with her expert touch. Joining Chef Geoffrey is Chef Aïcha Sbaih, a talented Moroccan chef with a background steeped in traditional culinary practices. This dynamic duo has crafted a menu that beautifully marries classic and contemporary Moroccan dishes, taking diners on an unforgettable culinary journey.

Menu Highlights

Ayah's menu is a delightful exploration of Moroccan gastronomy, featuring:

• - Chhiwates: A colorful assortment of traditional Moroccan small plates showcasing vibrant regional flavors.
• - Ayah Pastilla: A crispy pastry encased in delicate layers, generously filled with spiced chicken, almonds, and a hint of cinnamon.
• - Tajines and Couscous Selection: The heart of Moroccan cuisine, these slow-cooked stews are rich with spices and a blend of sweet and savory notes.
• - Whole Fish and Whole Rack of Lamb, Cut Tableside: A presentation that brings theatre to the dining experience, featuring expertly deboned fish served right in front of guests.

Bar Program

The bar at Ayah, crafted by Adrien Lefort—one of NYC's top mixologists—offers a sophisticated, playful cocktail selection. Signature drinks include The Dellah, a refreshing combination of citron-flavored vodka, jasmine tea, and champagne; and The Climbing Goat, a striking concoction of mezcal, pistachio liqueur, goat cheese, honey, and rose. Each cocktail reflects the creativity and innovative flair of Lefort's mixology, enhancing Ayah's vibrant spirit.

Ambiance and Design

Designed by DMDesigns, the atmosphere at Ayah is an elegant blend of Moroccan artistry and modern New York sophistication. Each detail, from handcrafted furniture to intricate window designs, has been thoughtfully curated by Moroccan artisans and imported to create an immersive dining environment. Hand-painted walls and striking murals evoke the warmth of Moroccan culture, ensuring every moment within Ayah is a celebration of its heritage. The restaurant features three unique dining rooms, a central bar, and communal banquet tables, catering to both intimate meals and lively gatherings.

Conclusion

As SoHo continues its evolution as a premier dining destination, Ayah stands poised to immerse New Yorkers in the rich culinary traditions of Morocco. Perfect for group events, private gatherings, or a vibrant night out, Ayah invites guests to indulge in the vibrant essence of Moroccan culture right in the heart of New York City.

For reservations and more updates, visit ayahrestaurant.com and follow their journey on Instagram @ayahrestaurant.