#Japan #Bunkyo, Tokyo #Matsukiyo #eyelash serum #Nake

Nake Launches New Eyelash Care Serum

Nake, the private brand from Matsukiyo Cocokara & Company, is excited to announce the launch of its new eyelash care serum, specially designed to help you get closer to your ideal bare skin appearance. The eyelash serum will be available in Matsukiyo and Cocokara Fine stores across Japan from April 11, 2026.

Background of Development

As the eyelash serum market continues to grow, Nake aims to cater to consumers longing for that effortlessly beautiful look. The new eyelash serum includes not only WIDELASH™ and Pyrrolidinyl Diaminopyrimidin Oxide but also 30 different beauty-enhancing ingredients. With a unique triple action approach of “Nourish x Protect x Foundation Care,” this serum will help in achieving stunning eyelashes.

Since February, the brand ambassador has been Sakura Kagaya, who promotes the brand's appeal without the constraints of gender norms.

Product Features

• - Eyelash Care Ingredients: The serum contains key compounds like WIDELASH™ and Pyrrolidinyl Diaminopyrimidin Oxide.
• - Nourishment: Infused with rich moisturizing elements to provide hydration and shine.
• - Protection: Composed of eight types of amino acids to shield eyelashes from dryness.
• - Foundation Care: Contains Centella Asiatica extract to enhance the skin at the base of the eyelashes.
• - Compatible with eyelash extensions and perms.
• - Specially formulated to minimize eye irritation.
• - Dermatologically Tested: The product has undergone thorough testing to ensure efficacy.
• - Nighttime Care: Suggested for use once a night for maximum impact.

The serum blends rich ingredients such as Panthenol, Betaine, Hydroxypropyltrimonium Hyaluronate, and others to ensure nourished, moisturized eyelashes.

Launch Details

• - Availability: The eyelash care serum will be sold at Matsukiyo and Cocokara Fine stores nationwide, excluding select locations, and also via the company’s online store.
• - Volume: Each bottle contains 7g of product.
• - Price: The retail price is 2,640 yen (including tax).

About Nake

Nake is a collaborative private brand developed by Matsukiyo Cocokara and Isehan Co., Ltd. Its aim is to create products that achieve a look “beyond skincare but less than makeup,” focusing on emphasizing natural beauty to reach an ideal bare skin-like finish. The product lineup includes primers, concealers, face powders, eyebrow pencils, and more, totaling 17 unique items.

The brand intends to continue unveiling innovative beauty solutions while expanding its collaboration with Sakura Kagaya to showcase beauty that transcends gendered beauty norms.

For inquiry, please contact the Matsukiyo Cocokara customer service:

• - Toll-Free: 0120-845-533
• - Hours: 9 AM - 10 PM, every day of the week.