WHOLLY® GUACAMOLE Teams Up with Tajín for Spicy New Flavor

WHOLLY® GUACAMOLE and Tajín Join Forces for a Bold Flavor

In an exciting new partnership, WHOLLY® GUACAMOLE, a leader in the refrigerated guacamole market, has collaborated with Tajín, the popular Chile-Lime seasoning brand, to introduce a zesty new flavor: WHOLLY® GUACAMOLE Chile Lime. This innovative product combines the rich creaminess of guacamole with the tangy kick of Tajín® Clásico Seasoning, creating a perfect dip for snack enthusiasts and flavor adventurers alike.

Spice Up Your Snacktime

According to recent consumer research by NCSolutions, the demand for spiciness in food continues to grow, especially among the younger generation. A staggering 62% of Gen Z consumers indicate that they are more likely to buy food items marketed as spicy. This data underlies the rationale behind the new flavor profile brought to life by WHOLLY® GUACAMOLE.

“We’re constantly innovating to meet the cravings of our customers,” said Christopher Monahan, brand manager for WHOLLY® GUACAMOLE. “Our collaboration with Tajín is all about delivering convenience without sacrificing flavor. The result is an irresistible snacking option that keeps our loyal fans returning for more.”

The WHOLLY® GUACAMOLE Chile Lime not only promises an exciting taste but also allows consumers to adjust the flavor to suit their personal preferences. Each package comes equipped with two sachets of Tajín® Clásico Seasoning, enabling snackers to customize their dip according to how much zest they desire.

A Perfect Match

Tajín®'s distinctive blend of mild chili peppers, lime, and sea salt has firmly positioned it as a staple in many households, particularly among Gen Z customers. Juan Carlos Limón, brand marketing manager at Tajín USA, highlighted the synergy between the two brands: “This partnership is a fantastic way to bring our beloved flavor into the dips consumers already enjoy. Guacamole paired with the bold kick of Tajín is a total win!”

Both brands are well-known in their fields: WHOLLY® GUACAMOLE is recognized for its commitment to quality, utilizing hand-scooped Hass avocados and offering gluten-free products without additional preservatives. Meanwhile, Tajín, founded in 1985, has expanded its popular products to over sixty-five countries, continually surprising consumers with innovative uses for chilies.

Availability and Pricing

The WHOLLY® GUACAMOLE Chile Lime flavor has a recommended retail price ranging from $3.99 to $4.49 and is set to be available at major retailers nationwide, including Walmart, Albertsons, and Wegmans. This collaborative effort not only marks a new product launch but also displays a commitment to satisfying consumer demand for bold and innovative flavors.

To learn more about the new WHOLLY® GUACAMOLE Chile Lime and indulge in unique recipe ideas, visit www.eatwholly.com and follow the brand on social media platforms such as Facebook, Instagram, and TikTok.

About the Brands

WHOLLY® Brand: Home of WHOLLY® AVOCADO and WHOLLY® GUACAMOLE, WHOLLY® is America's top refrigerated guacamole producer known for its premium quality and innovation in avocado-based food products.

Tajín: Tajín is the go-to brand for chile products in both Mexico and the United States. The brand is an indispensable player in the flavoring industry, with a global presence and continued innovation since its inception.

Conclusion

With its vibrant flavors and customizable features, the new WHOLLY® GUACAMOLE Chile Lime flavor is set to become a favorite for those seeking exciting snack options. This partnership exemplifies how two beloved brands can come together to elevate the snacking experience, offering both familiarity and adventure in every bite.