Get Ready for the Exciting Taco Bell Live Más LIVE Experience Coming This March!

Taco Bell's Live Más LIVE: A Can't-Miss Experience in NYC

On March 4, 2025, Taco Bell will kick off its much-anticipated Live Más LIVE event at the iconic Brooklyn Paramount in New York City. Fans nationwide will have the chance to join in on the action, whether in person or through the live stream, showcasing the brand's most innovative offerings for the upcoming year. With over 30 new menu items and unexpected partnerships lined up, this event is shaping up to be Taco Bell's most groundbreaking year yet.

What to Expect
The event is slated to feature Taco Bell’s CEO, Sean Tresvant, alongside Chief Food and Innovation Officer Liz Matthews and CMO Taylor Montgomery. Expect announcements that will change the way you think about Taco Bell, from innovative menu items to collaborations you wouldn't see coming. This year, the brand aims to revolutionize fast food once again.

Exclusive Access for Taco Bell Rewards Members
For Taco Bell Rewards members, there is a unique opportunity to acquire tickets directly via the Taco Bell app. A limited number of in-person tickets will be made available in a special drop on February 11 at 2 PM PST, promising an exhilarating experience as fans scramble to secure their spots ahead of the event, which sold out in mere seconds last time.

Join the Live Stream
Not able to snag a ticket? No need to worry! The event will be live-streamed for all fans at 5 PM ET through Taco Bell's official YouTube channel. This gives everyone a chance to partake in the excitement of Taco Bell's annual showcase of creativity and innovation right from the comfort of their homes.

A Shift in Location
Originally intended to happen in Los Angeles, Taco Bell pivoted to New York City as part of its commitment to supporting the Southern California community after the devastating wildfires. Live Más LIVE, alongside an investor-focused event, will now highlight Taco Bell's long-term strategies for recovery and growth, ensuring that opportunities are shared with those in need.

To Stay Updated
Social media is set to be another avenue for staying in the loop. Following Taco Bell on platforms like Instagram, Facebook, TikTok, and X can help fans catch sneak peeks leading up to the event. Updates and additional information will also be available on LiveMasLIVE.com.

About Taco Bell
As a legacy brand in the fast food industry, Taco Bell has been delivering craveable Mexican-inspired dishes for over 62 years. It has garnered numerous accolades, including recognition from Fast Company as one of the World's Most Innovative Companies and being named a Brand Icon by Nation's Restaurant News. For upcoming news, fans can visit TacoBell.com or check out their Newsroom.

Join us next month as Taco Bell serves up an experience filled with flavor, excitement, and a peek into the future of fast food at Live Más LIVE 2025!