Eco-Friendly Shoe Brand VIVAIA Announces Pop-Up Shops in Kyoto and Fukuoka

VIVAIA's Eco-Friendly Pop-Up Stores in Japan

VIVAIA, a stylish and environmentally conscious shoe brand headquartered in the U.S., is excited to announce the launch of its pop-up stores in Kyoto and Fukuoka. Kicking off on April 16, these temporary retail spots are designed to promote VIVAIA's mission of supporting women's lifestyles with comfortable footwear that seamlessly combines fashion with sustainability.

VIVAIA's unique approach to design focuses on crafting shoes that cater to a variety of women's needs, providing not only comfort but also a range of styles suitable for various occasions. Utilizing eco-friendly materials, the brand has built a diverse collection that showcases its commitment to environmental responsibility. Currently, VIVAIA operates three permanent locations in Japan: the Harakado store, Shinjuku Marui Main Building store, and Grand Green Osaka store. However, for those unable to visit these fixed locations, VIVAIA has successfully hosted 44 pop-up events across Japan, continually increasing its visitor count each time. On average, these events have attracted over 500 guests in a single day, allowing many customers to experience the exceptional comfort and style that VIVAIA offers.

Pop-Up Store Details

Both Kyoto and Fukuoka locations will feature an array of products, including best-selling items that sold out immediately upon their initial release in Spring/Summer 2025, as well as functional options perfect for the forthcoming rainy season. With so many exciting choices, this pop-up store is an excellent opportunity for visitors to refresh their spring and summer styles from the ground up.

Kyoto Pop-Up Store

- Location: Kyoto Takashimaya S.C 7th Floor Grand Hall
- Address: 52 Shinmachidori, Nakagyo Ward, Kyoto
- Dates: April 16 (Wed) - April 20 (Sun)
- Hours: 10:00 AM - 8:00 PM (Closing at 6:00 PM on last day)

Featured Products

The pop-up in Kyoto will offer the highly anticipated Spring/Summer 2025 products, including best-sellers that have captured the hearts of many customers around the globe.

Fukuoka Pop-Up Store

- Location: Daimaru Fukuoka Tenjin Main Building, 1st Floor, Antenna Plus
- Address: 1-4-1 Tenjin, Chuo Ward, Fukuoka
- Dates: April 23 (Wed) - April 29 (Tue)
- Hours: 10:00 AM - 8:00 PM

Featured Products

In addition to popular staple items, the Fukuoka pop-up will highlight the waterproof series, ensuring comfort even on rainy days.

Celebrity Endorsement

Adding to the excitement of these pop-up events is the mention of pop singer Charli XCX, who was recently seen sporting VIVAIA’s 'Yanka Round Toe Lace-Up Sneakerlina' in a stunning peach color at the Coachella Festival. Since its launch on March 12, the 'Yanka' has already sold out three times worldwide, thanks to its unique blend of ballet shoe elegance and sneaker comfort.

- Product Name: Yanka] Round Toe Lace-Up Sneakerlina
- Price: ¥18,900 (tax included)
- More Info: [View Details

Permanent Store Locations

- Harakado Store

- Address: 2F Tokyu Plaza Harajuku, 6-31-21 Jingumae, Shibuya
- Hours: Daily from 11:00 AM to 9:00 PM
- Link: Visit Store

- Shinjuku Marui Main Building Store

- Address: 2F Shinjuku Marui Main Building, 3-30-13 Shinjuku
- Hours: Daily from 11:00 AM to 8:00 PM
- Link: Visit Store

- Grand Green Osaka Store

- Address: 5-1 Daifukucho, Kita Ward, Osaka
- Hours: Daily from 11:00 AM to 9:00 PM
- Link: Visit Store

About VIVAIA

Founded in June 2020, VIVAIA is a global lifestyle brand dedicated to providing comfortable and stylish shoes that suit any occasion. The brand collaborates with REPERVE®, a multinational company that specializes in recycling synthetic fiber products, to ensure sustainable materials are sourced for its shoe production. VIVAIA currently has locations in Tokyo, Melbourne, Singapore, and Hong Kong, serving customers in over 61 countries worldwide.

The name VIVAIA symbolizes the harmony of fashion and eco-friendliness. The letters 'VV' represent two women in pointed shoes standing together, while the two 'I's symbolize a plastic bottle, depicting a moment of kindness as the women bend down to pick it up. This imagery conveys the brand’s commitment to protecting the earth while celebrating femininity and grace.