Rollick Broadens Its Influence in Emerging Industry Sectors
Rollick Broadens Its Influence in Emerging Industry Sectors
Rollick, recognized as a top contender in the marketing technology landscape, has made significant strides by extending its operations into several new industry segments. This expansion includes key areas such as trailers, industrial equipment, and spa manufacturers. Just recently, Rollick announced collaborations with over 150 clients in outdoor recreation vehicles and industrial equipment, facilitating lead management and nurturing across these segments.
In the past year alone, Rollick entered into agreements with multiple original equipment manufacturers (OEMs) to enhance their customer engagement strategies. This includes partnerships with all 13 brands of Novae's trailer sub-brands such as Sure-Trac®, LOOK®, Midsota®, Pace American®, and HH Trailers®. In addition to Novae, the company has secured collaborations with MAXX-D Trailers, Behnke Trailers, Towmaster (a division of Aebi Schmidt), Legend Premium Trailers, and Bullfrog Spas.
As competition intensifies, manufacturers are increasingly adopting Rollick's comprehensive solutions to streamline their conversion processes. Notably, the Aimbase platform has seen a surge in adoption, with data indicating that OEMs utilizing Aimbase for database marketing, lead routing, and prospect nurturing report improvements ranging from 15% to 25% in closed sales and repeat purchases.
Helge Hinniger, Vice President of Marketing at Novae, emphasized the positive impact of Rollick's services on their operations. "Rollick has been an outstanding partner in helping Novae successfully implement Aimbase. Their team provided expert guidance from the outset and has always been available with timely support. This level of assistance has demonstrated their commitment to our success."
Rollick has also introduced several initiatives aimed at tailoring Aimbase and its related products for the unique needs of the industrial equipment and trailer segments. These modifications include:
- - Expanding the product catalog: Rollick has broadened its offerings to encompass a wider variety of trailers and industrial equipment, ensuring that dealer lead routing is effective and efficient.
- - User Experience Enhancements: The Aimbase user interface has been modified to align with the specific attributes relevant to trailers and industrial equipment.
- - CRM Integrations: The company is actively securing additional integrations to allow dealers to manage brand leads according to their existing follow-up processes.
As Rollick continues to build momentum, the team is preparing to showcase these advancements at forthcoming industry conferences such as Equip Expo 2025 and the International Pool Spa Patio Expo. By engaging with manufacturers, dealers, and forward-thinking innovators at these events, Rollick plans to reinforce its position within these blossoming industry segments. Interested parties can schedule meetings with the Rollick team via their online forms.
Jason Nierman, Rollick's Chief Revenue Officer, expressed enthusiasm regarding the uptake of their core products in these newly targeted sectors. “We are excited to witness the growing adoption of our products within these industries. With a dedicated focus on adapting our offerings to meet their specific needs and a steadily growing pipeline of opportunities, we are confident in accelerating our growth trajectory as we look towards 2026.”
About Rollick
Founded in 2017 and based in Austin, TX, Rollick has emerged as a leading technology provider for manufacturers and dealerships in the Powersports, RV, Marine, and industrial equipment sectors. With over 150 OEM partners and more than 4,000 dealerships relying on its services, Rollick offers solutions encompassing enterprise lead management, digital retailing, post-sale customer experiences, and marketing automation. Furthermore, they have developed a vibrant outdoor recreational vehicle buying marketplace that caters to diverse clientele, including Sam's Club, U.S. Bank, AAA, and military members, among others. Backed by prominent venture capital firms like Silverton Partners and LiveOak Venture Partners, Rollick continues to leverage technology to pioneer innovative solutions in marketing. For further information, visit Rollick.io.
Topics Business Technology）
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