#India #Bengaluru #Tata Elxsi #Turtle Beach #GameSense

Tata Elxsi Achieves Recognition at the iF Design Award 2025

In an impressive showcase of innovation and design prowess, Tata Elxsi, a globally recognized leader in design and technology services, has recently been awarded the esteemed iF Design Award 2025. This prestigious accolade rewards the company's exceptional contributions to gaming and user experience, specifically highlighting its work on two groundbreaking products: VelocityOne™ Race and GameSense.

Celebrating Collaborations

The iF Design Award, now in its 72nd year, receives entries from around the globe, making it one of the most respected design accolades. This year, over 11,000 entries from 72 countries were evaluated by a panel of 131 independent experts based on a rigorous set of criteria, including Idea, Form, Function, Differentiation, and Sustainability. Tata Elxsi’s dual recognition reinforces its commitment to providing immersive and user-centered design solutions, particularly in the gaming and sports technology sectors.

Award-winning Innovations

VelocityOne™ Race, developed in collaboration with Turtle Beach Corporation - a leading gaming accessory manufacturer, received commendation in the Product – Gaming Hardware/VR/AR category. This high-performance racing simulation system offers users an unparalleled immersive experience, combining cutting-edge technology with human-centric design principles. Tata Elxsi's role encompassed the industrial design, user interface development, and engineering integration, notably through features like the Race Management Display (RMD) and the VelocityOne Tuner app, which enhance telemetry access and gameplay customization.

Daniel Nuth, Director of Product Management at Turtle Beach, stated, "This award celebrates the power of collaboration and purposeful design. Tata Elxsi played a pivotal role in delivering a product that pushes the boundaries of realism and performance in sim racing."

On the other hand, the GameSense platform was awarded in the User Experience (UX) category for its innovative approach to enhancing fan engagement in sports. This comprehensive digital platform was tailored to meet the specific needs of leading broadcasters and operators, capitalizing on unique UX design to create a compelling experience that reaches fans across various devices.

GameSense incorporates advanced features such as AI-powered content discovery and gamification techniques, along with community-driven functions like FantasyPlay and WinPredict, aiming to redefine how fans interact with sports entertainment.

Aditya Chikodi, Vice President and BU Head of Industrial Design, Engineering & Visual Extended Reality at Tata Elxsi, expressed pride in receiving the iF Design Award, stating, "This achievement is a testament to our unwavering commitment to customer success. We are thankful to Turtle Beach and our entertainment and sports sector clients for enabling us to showcase our digital innovation capabilities. These honors reaffirm our focus on delivering immersive, user-centric solutions that shape the future of gaming and sports experiences."

The Future of Sports Entertainment

The sports entertainment landscape is experiencing a transformative shift, driven by digital advancements and an increasing demand for immersive experiences. With approximately $40 billion invested annually in sports streaming, this industry is poised for unprecedented growth. Tata Elxsi's achievements and strategic innovations are crucial elements in this flourishing sector, marrying technology with creative design to enhance viewer experiences.

Through its comprehensive design and consulting services, Tata Elxsi is committed to creating impactful products and experiences that help businesses grow. With a multidisciplinary team of over 13,000 experts, Tata Elxsi plays a pivotal role in shaping designs that resonate with users and set new industry standards.

For more insightful industry developments and Tata Elxsi's innovative offerings, visit Tata Elxsi’s official website.