#Canada #Toronto #swimwear #Knix #Holt Renfrew

Knix Expands Retail Footprint in Canada with Holt Renfrew Partnership

Knix, a prominent name in women's intimate wear, swim, and active apparel, today revealed its exciting collaboration with Holt Renfrew, one of Canada's leading luxury retail stores. This partnership marks a significant step for Knix as it launches its products in six Holt Renfrew locations, including two temporary pop-up shops.

The Knix brand is celebrated for its innovative and inclusive approach to intimates, with leakproof underwear being a standout product. Joanna Griffiths, the Founder and President of Knix, expressed her enthusiasm about reaching a wider audience through Holt Renfrew's esteemed retail network. "This collaboration with an iconic Canadian retailer we’ve long admired offers us a remarkable opportunity to expand our customer base and bring our products closer to our customers," she stated.

With the partnership, Knix will provide a select range of its famous products, including its revolutionary leakproof underwear, popular Revolution Bra, new Gossamer Lace sets, bodysuits, and shapewear. Customers can look forward to shopping these selections at the pop-up locations in Toronto's Bloor Street and Vancouver, along with the permanent stores in Ogilvy, Yorkdale, Square One, and Calgary until May 26th. The spruced-up assortment is crafted to resonate with Holt Renfrew's clientele, combining luxury shopping with functional yet stylish intimates.

Holt Renfrew's Senior Vice President of Product, Carolyn Wright, added, "We are proud to curate the finest fashion and lifestyle pieces from across Canada and around the globe. Adding this female-led innovative brand into our assortment this Spring is an exciting move for us." The collaboration sees Knix's unique blend of function, comfort, and modern style being showcased at one of Canada’s most recognized fashion retailers.

As part of the unique offering, Knix is set to unveil its latest Swim Collections in Holt Renfrew. These collections push the envelope with its trendy asymmetrical styles, playful patterns, and timeless cuts that cater to various body types. The Swim Collections will embody the same principles of comfort and style that Knix is known for, ensuring every woman feels empowered and confident.

Fresh off its successes and backed by a robust direct-to-consumer channel, this retail partnership signifies Knix's dedication to expanding accessibility for their innovative products. The brand's goal is to create an experience where customers can touch, feel, and try on the product, elevating their shopping experience.

Since its founding in 2013, Knix has continually reshaped the intimates industry by prioritizing inclusivity and empowerment through thoughtfully designed products. From pioneering leakproof underwear to reshaping expectations around wireless and underwire bras, Knix stands out as a forward-thinking label in women's apparel.

Holt Renfrew, which proudly calls itself Canada’s luxury fashion retailer, holds a storied legacy that dates back to 1837. Revered for its personalized service and exclusive brand offerings, Holt Renfrew aims to ignite positive change while promoting sustainability, diversity, and inclusion across the industry. With its seven locations across Canada, including a strong presence in the Greater Toronto area and significant locations in Montreal, Calgary, and Vancouver, the synergy between Knix and Holt Renfrew is set to elevate shopping experiences for both brands’ audiences.

For shoppers eager to explore this dynamic partnership, Knix invites everyone to discover their curated assortment at Holt Renfrew, available both in-store and online. As the brand continues to grow, the collaboration with Holt Renfrew represents not just an expansion, but a commitment to providing accessible, innovative intimates tailored for all women.