Chicken Cock Whiskey Launches First Wheated Bourbon, Shaping a New Legacy for the Brand
Chicken Cock Whiskey's Bold New Release: Wheated Bourbon
Chicken Cock Whiskey, one of the oldest whiskey brands in the United States, has unveiled its first-ever Wheated Kentucky Straight Bourbon. This exciting release not only signifies a shift in the brand's traditional offerings but also reaffirms its status within the whiskey community. Since its inception in 1856, Chicken Cock has consistently brought delicious whiskey products, and with the new Wheated Bourbon, a new chapter in the brand's long history begins.
A Historic Makeover
Distinguished by a mash bill of 68% corn, 20% wheat, and 12% malted barley, this new bourbon represents a break from Chicken Cock's historical rye-heavy recipes, welcoming a softer flavor profile that showcases the signature boldness and character inherent to the brand. Bottled at 94 proof and aged for a minimum of five years, this whiskey brings a velvety and full-bodied experience, appealing to both loyal fans and newcomers alike.
Will Woodington, Chicken Cock Whiskey’s Director of Brand Engagement, shares insights into the new offering: “Our Wheated Bourbon provides an entirely different taste experience while maintaining the high standards our customers expect. It's rich in stone fruit flavors, blending beautifully with oak notes for a rounded finish.” This pivot towards a wheated formulation offers fans a unique comparison to Chicken Cock's beloved traditional rye blend, creating layers of flavor that cater to a wider audience.
Flavor Profile
The Wheated Bourbon is a sensory delight, delivering a complex palate featuring cordial cherries, hints of cream soda, and hints of caramel. The finish is delightful, revealing notes of baked dough, brown sugar, and gentle baking spices, attributing warmth and depth to every sip. The use of barrel char level 4 further enhances the flavors, adding layers of complexity reminiscent of whiskey legends.
Continuing a Rich Legacy
This new innovation is not just about flavors; it deeply respects Chicken Cock's storied heritage that ranges from saloons in the Old West to elite Gilded Age clubs, and even Harlem's legendary Cotton Club during Prohibition. By introducing this Wheated Bourbon, Chicken Cock invites a new generation to experience whiskey in a way that remains true to its roots yet adapts to contemporary palates.
Presentation and Availability
The packaging of Chicken Cock Wheated Bourbon stays true to tradition. It is presented in the brand's iconic honeycomb glass, which harks back to a medicinal bottle design from the 1800s. Each bottle prominently displays “The Famous Old Brand” rooster emblem, a symbol of quality and authenticity. The new bourbon is available nationwide with a suggested retail price of $54.99, making it an accessible option for all bourbon enthusiasts.
About Chicken Cock Whiskey
Established in 1856 by James A. Miller in Paris, Kentucky, Chicken Cock Whiskey has always prioritized quality and innovation. The brand has evolved from its early days of J.A. Miller's Old Bourbon to a globally recognized entity. With a history that includes prominent appearances in Old West saloons and being the first bourbon from Bourbon County to ship internationally, Chicken Cock remains a key player in American whiskey culture. CEO Matti Anttila revitalized the brand in 2012, propelling it to rapid growth and establishing itself as one of the fastest-growing whiskey brands today.
As part of expanding its reach, Chicken Cock Whiskey will open Circa 1856 Louisville in 2025, a tasting room that will enhance its connection to Kentucky's whiskey tradition and provide fans with more opportunities to experience the brand. This innovative approach and commitment to quality set Chicken Cock Whiskey apart, making it an enduring favorite in the spirits community.