Asahi Shimbun Implements SmartDB for Enhanced Business Efficiency

Asahi Shimbun has embarked on a transformative journey with the integration of Dream Arts' SmartDB platform, a cloud-based service aimed at improving operational efficiency. As of August 12, 2025, all 3,700 employees will utilize SmartDB as the front foundation for their ERP system. This implementation marks a significant step towards optimizing work processes, reducing the operational burden, and enhancing the agility of the organization in a rapidly changing market landscape.

Context for SmartDB Implementation

Asahi Shimbun, a prominent player in the content business with a rich history of 150 years, is undergoing a strategic transition in preparation for future growth. As the organization aims to establish a sustainable management foundation by 2029, it seeks to revamp its operational structure. To adapt to evolving market demands, Asahi Shimbun recognized the need for a modern, flexible SaaS-based platform to serve as the front end for their accounting system. The objective is to strengthen company-wide collaboration and improve operational efficiency.

The current on-premises system, in use for nearly a decade, has increasingly become complex due to continual feature additions, resulting in a cumbersome and less effective infrastructure. With technical inefficiencies arising from outdated processes, the company decided on a significant overhaul, moving from on-premises solutions to a cloud-based environment. By following the