#Italy #Turin #Lavazza #Tablì #Antonio Baravalle

Lavazza Group's Exciting Introduction of Tablì

In a groundbreaking announcement, Antonio Baravalle, the CEO of Lavazza Group, has unveiled a pioneering new product called Tablì during a recent press conference. This innovative coffee system presents an entirely new category in the coffee landscape: a coffee tab made from 100% coffee.

The company reported solid financial results for 2024, even amidst vast challenges attributed to rising raw material costs. Lavazza showcased revenues of EUR 3.35 billion, an impressive 9.1% increase compared to the previous year, with EBITDA reaching EUR 312 million, marking an 18.6% upswing. Baravalle expressed confidence in their growth strategy, which aims to adapt to the complex economic and geopolitical challenges facing the industry.

Baravalle commented, “The coffee industry is confronted with escalating challenges in a volatile macroeconomic climate. Quality remains essential for us, serving as the foundation of the trust we cultivate with our consumers. We have absorbed significantly high costs, ensuring we continue to deliver excellence.”

Tablì: A Revolutionary Coffee Experience

The Tablì system is not just about innovation but also about sustainability. The coffee tab, developed following Lavazza's acquisition of Caffemotive in 2020, leverages a revolutionary technology that upholds consistent quality without the need for protective wrappers during the extraction process. This aligns with Lavazza's commitment to maintaining high standards while enhancing the overall sensory experience of coffee lovers.

The introduction of Tablì is timely as the global single-serve coffee segment has been on the rise, seeing volume increases of 4% and value increases of 3% globally in the previous year. Notably, this market segment reflects evolving consumer preferences towards high-quality, convenient solutions for home coffee brewing.

From April 6 to 13, Lavazza invites the public to visit the Source of Pleasure installation at Milan Design Week 2025, created in partnership with Brazilian designer Juliana Lima Vasconcellos. This event will showcase the unique qualities and user experiences of the newly launched Tablì.

Financial Performance Amid Challenges

The year 2024 saw a substantial upturn as Lavazza remained resilient despite ongoing economic challenges affecting the coffee sector. Coffee prices surged over 70% from the previous year, with raw material costs projected to continue rising. This inflationary trend, in conjunction with changing consumer spending habits, has tightened the global coffee market, which has seen a 3.5% decrease in sales volumes over recent times.

Yet, Lavazza's strategic decision to emphasize cost management and operational efficiency has enabled the company to weather these storms effectively. Geographic diversification has provided a buffer against adverse trends, enabling stronger revenue growth in critical markets, such as a 12% increase in the United States and notable gains in Italy and France.

Looking Ahead

The Lavazza Group is committed to progressive growth as it gears up for an exciting future with Tablì. With over 5,500 employees across 140 markets, the company's focus on integrating ESG principles into its business model sets the stage for sustainable operations that prioritize people as a core asset.

This integrated approach is aimed at fostering a positive work culture through various incentives and programs, thus enhancing workforce morale. Lavazza’s vision of “awakening a better world every morning” encapsulates their mission to stay competitive in the coffee industry while also being socially and environmentally responsible.

As Lavazza Group forges ahead, Tablì promises to be a transformative product in the coffee sector, blending innovation, sustainability, and quality to cater to modern coffee aficionados. The industry is keenly watching, and consumers will undoubtedly be eager to experience this cutting-edge coffee product that underlines Lavazza's commitment to excellence and innovation.