Relatable Appoints Will Ochoa as Director of International Sales to Drive Global Expansion Strategy

Relatable's New Strategic Leader in Global Sales

Relatable, the innovative entertainment and consumer products company recognized for turning social media trends into popular products, has announced the appointment of Will Ochoa as their new Director of International Sales. This strategic move comes as the company is set to broaden its international reach and enhance its presence in key markets worldwide. With a focus on Gen Z and millennials, Relatable aims to introduce its playful and engaging products to audiences across the globe.

In his new role, Ochoa will be pivotal in shaping the international sales strategy and executing plans that support Relatable’s ambitious global expansion goals. Ochoa, who has significant experience in international sales and distribution in the toy and entertainment industry, expressed enthusiasm about the opportunity by stating, "Relatable's growth has been nothing short of incredible, evolving from a viral game into a global force across multiple categories. I'm excited to help bring this momentum to new regions and retail channels."

Ochoa's Background in Toys and Entertainment

Before joining Relatable, Ochoa served as Chief Commercial Officer at Toikido and previously held the General Manager position at Zuru Toys. His extensive background demonstrates his capability in overseeing commercial operations and managing sales across European markets. Ochoa’s proven track record includes building strategic partnerships with retailers and distributors, which will be essential as Relatable seeks to unlock new market opportunities.

"Will has a great understanding of the international landscape and brings a strong balance of experience and entrepreneurial energy to the role," noted Ben Kaplan, Co-Founder and Partner at Relatable. This sentiment underscores the confidence that the leadership has in Ochoa's abilities to steer the company towards its next phase of growth.

As Relatable strategically expands into priority global markets, Ochoa's extensive knowledge of go-to-market strategies will play a crucial role in shaping the company’s international product rollouts. His collaboration with regional teams and partners will be integral in ensuring successful launches and sustained growth in diverse territories.

Relatable, founded in 2016 and originally named after its iconic game What Do You Meme?, has rebranded in 2023 to better represent its diverse offerings. The company, which includes a variety of engaging games, toys, and wellness products, has carved out a significant share of the adult party game market with notable products such as Emotional Support Pals, Buzzed, and the viral Happy Helpers Menstruation Crustacean heating pads.

With over 30% market share in the adult party game category, Relatable is the fastest-growing company in its sector, all while maintaining What Do You Meme? as a best-seller. The company distributes its products through major retail channels such as Walmart, Target, and Amazon, in addition to direct sales via their website, relatable.com.

To stay updated on Relatable's products and initiatives, be sure to follow them on Instagram and TikTok.

Conclusion

As Will Ochoa takes the helm as Director of International Sales, Relatable is poised to embark on an exciting phase of global expansion. With a keen focus on building strong international partnerships and expanding into new markets, the path forward seems bright for both Ochoa and Relatable. Fans of the brand can look forward to seeing how the company will evolve and thrive on a global scale.