#USA #Los Angeles #Hypertension #Heart Health #American Heart Association

New Campaign on High Blood Pressure: "Love Your Heart. Lower the Pressure."

The American Heart Association (AHA) has recently launched a significant awareness campaign titled "Love Your Heart. Lower the Pressure." This initiative underscores the critical need for adults, particularly within minority communities, to monitor and manage their blood pressure effectively. Currently, nearly half of adults in the United States suffer from hypertension, which often goes unchecked and unmanaged.

According to statistics derived from the AHA, roughly 75% of those with high blood pressure don’t have it under control, placing them at increased risk for severe health consequences like heart attacks and strokes. The campaign resonates as part of the annual American Heart Month observance, aiming to inspire individuals to assess their health by understanding vital statistics and collaborating with healthcare providers.

The yearlong campaign features remarkable stories from individuals with high blood pressure, focusing on the experiences of Black and Hispanic/Latino populations, who bear a disproportionate burden of hypertension. For instance, over 55% of Black adults face high blood pressure, with many cases arising earlier in life. This trend is tied not only to biological factors but also to systemic issues such as adverse social conditions, limited access to healthcare, and nutritious food options.

The situation is similarly pertinent within Hispanic/Latino communities, where 45% of adult men and 27% of adult women are diagnosed with hypertension. Systemic barriers to healthcare often contribute to poorer control rates among these groups, as many face challenges in accessing affordable medical resources necessary for managing their health effectively.

Among the inspiring figures spotlighted in this campaign is Erika Perez, a mother and restaurant owner who received a hypertension diagnosis during her pregnancy. Tragically, she suffered a heart attack shortly after giving birth and later experienced a stroke. Perez shared her story, emphasizing the perpetual care for others over her own health, stating, "Now I'm managing my high blood pressure, enjoying more quiet moments and putting my health first because I want to be here for my family."

Providence Health, which supports the campaign, is dedicated to promoting health equity and addressing disparities in healthcare access affecting various communities. Whitney Haggerson, Vice President of Health Equity and Medicaid at Providence, expressed, “Our goal is to empower communities with vital knowledge and resources. This initiative represents not just awareness but also actionable change to ensure equitable healthcare access.”

Hypertension is often labeled a "silent killer" due to the absence of noticeable symptoms in many individuals. The AHA recommends that all adults aged 20 and above should have their blood pressure checked annually if it's within normal ranges, to keep hypertension at bay.

Kathy Rogers, Executive Vice President at AHA for the Western States, emphasized that “measuring blood pressure is the only way to diagnose hypertension. If your readings are high, it’s crucial to develop a management strategy with your healthcare team.”

In prevention efforts, the AHA suggests adopting healthier lifestyle choices, including stress reduction, increased physical activity, and selecting nourishing foods. Maintaining a healthy weight and avoiding tobacco and excessive alcohol consumption are also essential in managing and preventing high blood pressure effectively.

Rogers added, “The positive take away is that better blood pressure control can significantly reduce your risk of severe health problems, ensuring a healthier, fuller life.”

To delve deeper into hypertension management and prevention strategies, refer to the AHA’s dedicated resources at heart.org/bp. The campaign ties into AHA's greater "Live Fierce. Reduce your risk." initiative, further endeavored by Providence’s commitment.

About the American Heart Association

The AHA has been a leading advocate for a world of healthier, longer lives for over a century. With a passionate volunteer base of over 35 million people, the organization participates in vital research, public health advocacy, and the distribution of resources aimed at combating cardiovascular diseases and strokes. Through ongoing initiatives and the implementation of proven strategies, the AHA is steadfast in its mission to advance health and improve lives on a daily basis. Connect with them through heart.org or via their social media platforms.

For more comprehensive information on hypertension management, check out the resources provided by the AHA.