New Plum Brand 'Hitoshio, Ogawara' Launched from Ogawara Town, Miyagi.

Introduction to 'Hitoshio, Ogawara'

In the picturesque Ogawara Town of Miyagi Prefecture, the local plum brand 'Hitoshio, Ogawara' has been officially launched by Red Horse Corporation. This initiative was driven by a desire to create a line of plum-based products that seamlessly fit into daily life, thus enhancing the culinary experiences of the community. The brand made its debut on June 14, 2026, at the 'Ogawara Plum Festival,' where visitors had the opportunity to sample and purchase the new offerings.

The Concept Behind 'Hitoshio, Ogawara'

The brand concept for 'Hitoshio, Ogawara' reflects the value of incorporating plums into everyday meals. Focusing on the aim of enriching both meals and moments, the newly developed products—plum pickles, plum paste, and plum soda—are designed to be versatile additions to daily dining experiences. Each product was crafted with specific culinary scenarios in mind, showcasing the various applications of plums.

In addition to these products, last year's development of plum jam will also be incorporated into the 'Hitoshio, Ogawara' brand, further expanding the product lineup.

Product Highlights

Plum Pickles - A Touch of Flavor for Your Table

Made from plums sourced directly from Ogawara Town, these traditional plum pickles are carefully prepared with only salt and shiso leaves. Free from any additives, they embody a nostalgic tartness that complements daily meals effortlessly. Perfect for adding a burst of flavor to your rice dishes, they are intended to be a staple on every dining table.

Plum Paste - A Spoonful of Goodness

The plum paste is an innovative upcycled product utilizing plums leftover from the pickling process. Packed in a convenient pouch, it can be used creatively in various dishes, from cold tofu to salads. Each batch is hand-processed, ensuring a smooth texture that is easy to integrate into multiple recipes.

Plum Soda - A Refreshing Sip

This refreshing beverage is crafted using syrup made from local Ogawara plums, produced at a traditional cider factory within Miyagi Prefecture. Containing 3% fruit juice, the plum soda offers a light taste that balances sweetness and freshness, providing a delightful option for warm days.

The Charm of Ogawara Town

Ogawara Town is affectionately known as the 'Town of Plums,' a title earned through years of cultivation and appreciation of plum trees, which are even recognized as the town's designated tree. With an aim to highlight and celebrate this heritage, Red Horse Corporation is dedicated to developing plum products that enrich everyday life for residents and visitors alike. The latest additions to their offerings—the plum pickles, plum paste, and plum soda—are designed to be approachable and appealing for everyone.

The Festival Launch

The launch of these products at the 'Ogawara Plum Festival' on June 14, 2026, was met with enthusiasm. Attendees were treated to beautiful weather and the opportunity to taste the new plum soda, which received acclaim for its refreshing profile. Product details, including the stories of local producers, were shared with guests, which helped to connect the community with these exciting new items.

Upcoming Sales Initiatives

The plum pickles and plum paste will officially be available starting July 14, 2026, as part of the town's hometown tax return gifts. They will also be sold through an EC site, allowing the charm of 'Plum Town Ogawara' to be shared across the nation.

- Hometown Tax Options

- Ogawara Town's traditional sour plum pickles, 260g
- 5-pack: 14,000 yen
- 10-pack: 28,000 yen
- 20-pack: 55,000 yen
- Ogawara Town's traditional plum paste, 160g
- 5-pack: 10,000 yen
- 10-pack: 20,000 yen
- 20-pack: 40,000 yen

Local and Online Availability

Beyond hometown tax options, these products will also be accessible at local stores and through nationwide online retailers such as Amazon and other selected websites. The goal is to make ‘Hitoshio, Ogawara’ a beloved brand for residents and visitors alike, suitable for daily consumption and as thoughtful souvenirs.

Commitment to Regional Development

Red Horse Corporation is not only focused on supporting hometown tax initiatives but is also committed to showcasing the region's charm through product development. Collaborations with local producers and businesses have enabled the development of over 100 specialties in cooperation with more than 50 municipalities across the nation. Aiming to continue the evolution of the 'Ogawara Brand,' the company is determined to ensure that the exquisite qualities of 'Plum Town Ogawara' reach a larger audience through various channels, including events and market initiatives.