ABC Mart Launches Exclusive FILA Echappe 'MILK TEA' Model Featuring Aespa's Ningning

ABC Mart Presents Exclusive FILA Echappe 'MILK TEA'

On August 28, 2025, ABC Mart will unveil a unique color of FILA's popular Echappe model, dubbed 'MILK TEA'. This release is accompanied by a captivating visual campaign featuring Ningning, a member of the famous South Korean girl group Aespa, who is set to take on the role of the model for FILA's upcoming autumn/winter season.

A New Visual Experience

The visual campaign spotlights the 'Echappe MILK TEA' sneakers, showcasing their soft aesthetic and elegance. The artwork draws inspiration from the Y2K trend, infused with retro and colorful digital effects that resonate with the vibrant character of Ningning. This campaign not only emphasizes the shoes but also captures Ningning's youthful charm and professionalism as she effortlessly strikes poses throughout the photo shoot. Staff on set described the atmosphere as delightful, enjoying both Ningning's professional demeanor and her natural warmth when the cameras stopped rolling.

The accompanying interview video will provide fans with insights into Ningning's thoughts during the photo shoot, her personal connections to the 'MILK TEA' theme, and what she looks forward to this winter season.

Exclusive Insights with Ningning

In an interview, Ningning shared her excitement about being featured in FILA's campaign for a second season. She enjoyed the opportunity to collaborate with the styling team to create looks that enhance the seasonal vibe of the shoes. When asked about her favorite pair, she immediately pointed to the 'MILK TEA' colorway, which evokes comforting feelings associated with the drink itself.

“Just looking at these shoes warms my heart,” she stated.

Ningning also reminisced about the joyful experiences that come to mind when she thinks of milk tea, highlighting how wearing the Echappe model instantly lifts her spirits. Furthermore, she recommended a sporty aesthetic featuring denim accents as her preferred styling choice, emphasizing how fresh it felt to incorporate denim into the sneaker's overall fashion narrative.

Seasonal Style Picks

Ningning expressed her fondness for the PUFFER series, which features a winter-perfect shade of snow white. With a passion for celebrating Christmas, she noted her excitement for the season filled with joy, presents, and decorations.

About Ningning

Ningning is a member of the K-Pop sensation Aespa, which has gained international acclaim since their 2020 debut. With a distinctive voice that plays a pivotal role in the group’s music, she has simultaneously carved out a space in fashion and beauty trends, influencing Gen Z trends through her striking looks and innovative styles.

Product Overview

- Product Name: FILA ECHAPPE MS LJ
- Price: ¥11,000 (tax included)
- Color: MILK TEA
- Size: 22.0cm to 28.0cm and 29.0cm (available in 0.5cm increments, except for 28.5cm)

The Echappe model draws inspiration from FILA’s 1995 outdoor shoes, featuring a stylish combination of suede and breathable mesh materials, coupled with a rugged outsole – a defining trait of FILA's go-to core style brand. The 'MILK TEA' colorway is an ABC Mart exclusive.