#Japan #Eyewear #Shinjuku #OWNDAYS

OWNDAYS Shinjuku East Exit Store Achievements

In just one month since its grand opening, the OWNDAYS Shinjuku East Exit Store has achieved remarkable sales success, exceeding 120% of its target. This milestone is indicative of the store's innovative design tailored for urban environments and its efficient digital transformation (DX) strategies aimed at enhancing the customer experience. Located in the bustling Shinjuku area, known for its high inbound tourism demand, the store has integrated advanced technologies to streamline the shopping process from selection to pickup.

A New Model for Urban Eyewear Retailing

The Shinjuku East Exit Store stands out as a prototype for urban optical retailing, focusing on making purchases easier and faster for consumers. The integration of cutting-edge technology such as the OWNDAYS MIRROR 3.0, which utilizes AI to suggest the best-fitting frames, along with smart lockers for efficient eyewear collection, has reshaped how customers interact with the brand. These features not only cater to local shoppers but also attract a significant number of international tourists looking for quick and hassle-free shopping experiences.

Smart Lockers Enhance Convenience

One of the standout features of the new OWNDAYS Store is its smart locker system, which allows customers to pick up their finished glasses without needing to wait for staff assistance. This innovation has substantially reduced the waiting time often associated with eyewear pickup, streamlining the entire process. As reported by store operators, the ease of immediate collection contributed to a smoother operational flow within the shop, enhancing overall customer satisfaction.

AI-Powered Experience with OWNDAYS MIRROR 3.0

Another significant factor behind the store’s success is the introduction of the OWNDAYS MIRROR 3.0, a tool that employs AI to visually demonstrate how various frames will look on customers. With approximately 80% of patrons using this innovative service, it has become a crucial component of the shopping experience. The MIRROR not only boosts customer engagement but also accommodates multiple languages, significantly attracting inbound tourists who face language barriers while shopping. The increase in customers spending more time in-store has led to higher sales opportunities and improved purchase conversion rates.

Catering to Inbound Tourists

The Shinjuku East Exit Store has emerged as a top performer in terms of inbound revenue, with tourists accounting for about 40% of its sales. This figure places the store among the top six locations for OWNDAYS nationwide. By providing multilingual support and a seamless sales process, the store has effectively positioned itself as a vital stop for foreign visitors. The value of being able to try on items without language obstacles and to collect purchases without delay has proven invaluable for tourists with limited time for shopping.

Looking Ahead

As OWNDAYS continues to innovate urban retail through its DX initiatives, the company remains committed to enhancing the eyewear shopping experience for customers worldwide. By prioritizing convenience, speed, and joyful selection, OWNDAYS promises to deliver exceptional service and connect more customers with the perfect eyewear solutions.

Store Information

• - Store Name: OWNDAYS Shinjuku East Exit Store
• - Operating Hours: 10:00 AM - 9:00 PM
• - Address: 3 Chome-22-1 Shinjuku, Tokyo

For detailed inquiries regarding products and services, you can reach the OWNDAYS customer service at 0120-900-298 or visit their website for further information.