Chicken Salad Chick Celebrates Grand Opening in New Bern, North Carolina
On August 27, 2025, Chicken Salad Chick, the nation's distinctive fast-casual dining spot for chicken salad, is set to unveil its latest location in New Bern, North Carolina. The restaurant, situated at 3549 Dr. MLK Jr. Boulevard, is inviting the community to partake in the exhilarating grand opening festivities that will feature remarkable giveaways and promotions.
In a bid to build excitement, the first 100 patrons who arrive at the restaurant will have a chance to win free chicken salad for a whole year. The initial guest in line at 10:30 AM will be rewarded with one large Quick Chick of chicken salad weekly for twelve months. The subsequent 99 guests will also enjoy a monthly offering of the same for an entire year. This generous gesture exemplifies the brand's commitment to its customers and adds a unique thrill to the opening event.
Throughout the grand opening week, Chicken Salad Chick will showcase its renowned Southern hospitality and community-oriented spirit with different daily specials and giveaway events. On August 28, for instance, the first 50 guests who purchase a Chick Trio at 10:30 AM will receive a complementary 20oz tumbler. A similar promotion will occur the same day at 5 PM, this time offering a small cooler to the next group of customers. Moreover, the following days will feature additional enticing giveaways including a canvas tote bag and a picnic blanket, encouraging locals to participate and celebrate the vibrant atmosphere of their new eatery.
This New Bern location marks the inaugural establishment for the franchise group SENC Foods, LLC, led by owners Matt Massengill, and Ian, Garrett, and Gene Wickline. In a joint statement, the Wicklines expressed their enthusiasm saying, "We are incredibly excited to launch this business together. Chicken Salad Chick embodies warm hospitality, fresh flavors, and a strong sense of community. We can't wait to share that with our neighbors!"
With backgrounds in accounting, finance, and restaurant management, the team behind this Chicken Salad Chick franchise brings a wealth of experience and passion to the table. They are all inspired by a shared vision of offering something special through their love for food and service. Chicken Salad Chick is especially known for its diverse made-from-scratch chicken salad varieties, fresh side salads, gourmet soups, sandwiches, and delectable desserts. New Bern's restaurant will provide both dine-in options and efficient take-out services, in addition to partnerships for delivery and catering.
Scott Deviney, CEO of Chicken Salad Chick, expressed his excitement, welcoming the Wicklines and Massengill to the company. He highlighted their passion for hospitality as a key factor in making them ideal partners for the brand's first New Bern location. "This vibrant community is crucial to our strategic expansion efforts across North Carolina," he stated.
The restaurant's commitment to giving back is also apparent, with a focus on philanthropy through its CSC Foundation, supporting charities like CURE Childhood Cancer and local food banks. As part of pre-opening events, they're organizing fundraisers that will benefit organizations including the American Cancer Society, aiding in transformative cancer research and patient support initiatives.
Starting on August 27, Chicken Salad Chick of New Bern will serve guests from Monday to Saturday, 10:30 AM to 8 PM. For the latest updates or more details about the grand opening promotions, individuals can visit their website or follow them on social media platforms. It’s an exciting time for both the franchise and the New Bern community as they embrace this fresh culinary endeavor together.