ITG Expands Globally with the Acquisition of PureRed, Introducing Halo Content Model to North America

ITG Expands Its Global Presence with PureRed Acquisition

In a significant strategic move, the Inspired Thinking Group (ITG), renowned for its agile content solutions powered by artificial intelligence, recently announced its expansion into North America through the acquisition of PureRed, a well-established American company specializing in omnichannel content and technology. This acquisition strengthens ITG's capabilities, enabling it to offer advanced content marketing solutions to notable clients such as Microsoft, Kroger, and Walgreens.

With this acquisition, ITG aims to build on its remarkable growth over the last year. Recently, ITG's marketing technology, Storyteq, was recognized as a leader in both the 2024 Gartner Magic Quadrant for Content Marketing Platforms and the 2025 Magic Quadrant for Digital Asset Management — a rare achievement for any company to be ranked as a leader in both categories. The company has also forged strong partnerships with industry giants, including Samsung, Heineken, KFC, Jaguar Land Rover, and Comcast.

Under the leadership of Andrew Swinand, ITG's newly appointed Global CEO and former creative head at Publicis Groupe and Leo Burnett, the company is poised for substantial growth in 2025. Swinand expressed his vision for the future: “ITG is well-recognized in the UK and Europe for our agile approach, Halo content model, and AI-driven Storyteq technology. Expanding our ability to provide these content solutions to more clients worldwide marks a significant milestone for our organization.”

The acquisition adds over 500 marketing professionals to ITG's talent pool, which now includes more than 2,000 employees, thereby significantly bolstering the company’s position in the U.S. market. Swinand highlighted the dynamics of the global Halo content market, which has surged in recent years due to the exponential rise of digital channels and retail media. “Brands across the globe require tailored solutions that enable them to deliver high-quality, personalized content at scale, on budget, and quickly. Our agile AI-driven content model meets this need. Partnering with PureRed allows us to truly support our partners on a global scale.”

Brian Cohen, former CEO of PureRed and the new CEO of ITG in the USA, voiced his enthusiasm, stating, “Over the years, we have built a robust client portfolio and earned a reputation for delivering exceptional omnichannel content and transformative technological solutions. Joining forces with ITG amplifies our impact and allows us to provide even greater value to our clients. ITG shares our passion for innovation, creativity, and operational excellence, making this partnership an incredible opportunity for everyone involved.”

Swinand further emphasized the objective behind the acquisition by stating, “It’s not just about providing larger volumes of content. It’s about unleashing the full potential of AI in marketing by leveraging both technology and creativity to forge the perfect story for every imaginable user interaction, regardless of the channel. With PureRed as part of the ITG family, we aren’t just enhancing our capabilities; we are taking the lead in transforming our industry by adopting a smarter, AI-driven approach to content creation.”

Emma Watford, a partner at Bridgepoint, commented on the importance of this expansion into the U.S. market, “This is a pivotal moment for ITG, and we are excited to support the team as they introduce their market-leading AI-powered content solutions to a global audience. PureRed’s strong capabilities and client relationships make it an ideal partner for ITG. Together, they are well-positioned to drive genuine innovation in the rapidly evolving content marketing arena. We look forward to witnessing the impact of this partnership while ITG continues to set new standards for agile, data-driven content at scale.”

About Inspired Thinking Group

ITG serves as the leading Halo content partner for businesses around the globe. It simplifies marketing complexities by delivering engaging content at the necessary speed and scale to propel business growth while reducing marketing costs. Clients include Heineken, Samsung, Haleon, and KFC. With over 2,000 employees in its international offices, ITG’s Storyteq platform has been recognized globally as a leader by Gartner. ITG is part of Bridgepoint’s portfolio of companies.