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A Culinary Haven in Shinbashi: Umamiya Shinbashi HANARE

On April 25, 2025, a culinary gem is set to illuminate Shinbashi, Tokyo, as Umamiya Shinbashi HANARE opens its doors. A spinoff of the renowned ‘Yakiton Okan Shinbashi Main Store’, operated by the esteemed Diamond Dining group, HANARE represents a bold evolution in dining offerings, transforming from the existing format into a sophisticated establishment focused on a unique culinary experience centered around horse meat.

The Umamiya Legacy

Founded in 2010, Umamiya first brought the attention of diners looking for something beyond the traditional eating experience, focusing on horse meat—a previously under-appreciated ingredient in Japan. Its rise has been meteoric, all thanks to the quality offerings from Odagiri Industry, which has captivated a loyal customer base amidst the bustling streets of Shinbashi, a hub for salarymen and nightlife enthusiasts alike. Now, as the brand expands with HANARE, diners can expect an oasis of delight right in the heart of the city.

A Fresh Take on Atmosphere

Unlike the vibrant ambiance characteristic of its predecessor, HANARE promises a tranquil setting. The polished wooden interior exudes a refined elegance, making it an ideal spot for intimate gatherings or special occasions. The design perfectly captures the essence of the Japanese term ‘HANARE’, translating to 'separate' or 'detached', and creates a serene backdrop for enjoying fine dining.

A Menu to Remember

Umamiya's reputation is built around its exceptional horse meat dishes, and this new venue doesn’t disappoint. Guests will be treated to a variety of preparations, from refreshing sashimi to the energetic flavors of grilled horse meat and nourishing hot pots, culminating in sushi that highlights the freshness and quality of the ingredients.

Signature Dishes

1. Utamaro Nabe - Taking center stage, this hot pot dish features the freshest cuts of horse meat, accompanied by an original dipping sauce made with grated garlic, vegetables, and apples. It’s not just a meal; it’s a sturdy energy booster that keeps you invigorated, especially during Japan’s muggy summers.
2. Umabiki Yaki (Horse Power Grill) - This grilled dish celebrates the juicy flavors of horse meat, perfectly complemented by house-made apple soy sauce, creating a nutritious balance without heaviness. Rare cuts that you can only find at specialist spots bring the unique ranch-to-table experience to the fore.

Exquisite Side Offerings

In addition to the primary attractions, diners will also appreciate the well-curated side dishes like horse meat tsukune, heartily prepared and designed to delight. Special attention to detail extends to every part of the menu, showcasing not just the meat itself but the love and care that goes into the food preparation.

The Best Ingredients from Aomori

The horse meat served at Umamiya sources its finest cuts from Aomori, known for raising some of Japan's best horses. The local climate, which oscillates between invigorating summers and harsh winters, is ideally suited for horse husbandry. This results in horse meat that is not only delicious but also full of natural flavors and nutrients, making every dish a memorable experience.

With careful sourcing from local, responsible farms, patrons can indulge in choices that are not just delicious but inherently ethical.

Experience HANARE

Umamiya Shinbashi HANARE is more than a restaurant; it’s a culinary adventure waiting to unfold. With its vibrant but serene atmosphere, mouth-watering dishes made from high-quality horse meat, and meticulous attention to detail in every aspect of its service, HANARE is set to become the go-to destination for unforgettable dining experiences in Tokyo.

Visit Us

Address: 3-18-1 Shinbashi, Minato Ward, Tokyo, 105-0004
Access: A 3-minute walk from JR Shinbashi Station, Karasumori Exit
Contact: 03-6841-6024
Hours: Open weekdays from 17:00 to 23:30 and weekends from 15:00 to 23:30
Average Cost: 6,000 to 7,000 yen

Mark your calendars and prepare for a memorable culinary journey with your loved ones. Join us at Umamiya Shinbashi HANARE, where fine dining meets exquisite joy.