#Japan #Sapporo #Yayoi-ken #Hotto Motto #Plenus

Plenus Enhances Regional Management with New Hokkaido Branch

Plenus Co., Ltd., headquartered in Ginza, Chuo-ku, is proud to announce the establishment of a new branch in Sapporo, Hokkaido, effective March 1, 2026. This initiative is part of the company's ongoing strategy to strengthen regional management across its two prominent brands: "Hotto Motto," specializing in takeout bento meals, and "Yayoi-Ken," a set meal restaurant. With a remarkable total of 2,790 locations across Japan as of the end of January 2026, Plenus is committed to elevating its operational efficiency and market presence.

Strengthening the Management Structure

The decision to unify management for both brands into nine regional branches nationwide is a strategic move to enhance the area management system. By integrating the operational aspects of both "Hotto Motto" and "Yayoi-Ken," Plenus aims to create a cohesive approach to regional marketing and expansion. The new Hokkaido branch will play a pivotal role in guiding the development of retail locations and engaging with local communities to better serve their dining needs.

With the Hokkaido branch operational, Plenus aims to significantly increase the number of "Hotto Motto" and "Yayoi-Ken" outlets in this region. Currently, there are 113 "Hotto Motto" stores and 10 "Yayoi-Ken" restaurants in Hokkaido, for a total of 123 establishments. The new branch will not only focus on expansion but will also implement tailored marketing strategies to resonate more profoundly with local customers.

Commitment to Customer Satisfaction and Health

As part of its long-term growth strategies, Plenus is adamant about achieving customer satisfaction and promoting healthy dining options through its offerings. The company recognizes that the food business goes beyond mere sustenance; it aims to deliver joy and inspiration to people through its products. By enhancing regional management, Plenus is taking the necessary steps to ensure that its customers remain at the heart of its operations.

Contact Information

Hokkaido Branch
Address: 3rd Floor, Kita 2-Jo Shin-Kawa Building, 12-98-42, Kita 2-Jo Higashi, Chuo Ward, Sapporo, Hokkaido 060-0032
Phone: 011-218-7110

As Plenus continues to expand its footprint across Japan, the establishment of the Hokkaido branch marks just one of many initiatives aimed at enhancing customer engagement and satisfaction. The company is also focused on ensuring that its mission of bringing smiles and excitement through food remains strong and unwavering.

In conclusion, the opening of the Hokkaido branch is a crucial step for Plenus as it works to integrate its brands and enhance its regional management. With targeted expansion and marketing efforts, Plenus is poised to make a more significant impact in the Hokkaido area, ultimately leading to better service for its valued customers. The company's future endeavors will certainly reflect its commitment to quality and customer-centric values.