#Japan #Tokyo #Midas #Recruitment Framework #4M2K

Midas to Introduce Groundbreaking Recruitment Branding Framework at DX Expo 2025

In the vibrant landscape of recruitment strategies, Midas Corporation, part of the Persol Group, is set to unveil an innovative solution aimed at overcoming the recruitment branding challenges faced by many small and medium enterprises (SMEs). Scheduled to take place from July 23 to 25, 2025, at the DX Expo 2025 in Tokyo, this initiative centers around the newly developed framework dubbed '4M2K.' This event promises to be a revelation for businesses struggling to convey their unique value to prospective candidates.

Under the banner of its vision 'Work and Smile,' Midas aims to address a troubling reality: many companies feel that external perceptions of their appeal are often misplaced or insufficient. The 4M2K framework is uniquely designed to assist organizations in navigating recruitment branding with ease and efficiency, even without prior expertise or extensive resources.

A Solution for Real-World Problems

Employment branding is critical, yet numerous companies hesitate to initiate large-scale projects, believing they lack the necessary resources or expertise. Consequently, many organizations find themselves in a passive position, waiting for potential candidates to notice them instead of actively engaging them. Midas is determined to change this narrative.

Midas acknowledges that businesses commonly face various recruitment-related dilemmas:

• - The Challenge of Representation: Organizations often struggle to define what makes them appealing and thus fail to convey their strengths.
• - Definitional Ambiguity: Without concrete data or metrics, defining target candidates who would find the company attractive becomes a formidable challenge.
• - Underestimating Unique Qualities: Some companies may not realize their unique selling points, leading to uninspired job listings.
• - Mismatch Issues: Ineffectively communicated job expectations frequently result in early turnover, causing organizations to doubt their own allure.

Understanding the interconnected nature of these problems, Midas aims to help companies reconfigure their recruitment branding approach to be more effective and compelling.

Introducing the 4M2K Framework

So, what does the framework entail? The essence of '4M2K' lies in its detailed structure, which emphasizes actionable outcomes and accessibility. '4M' represents four essential actions that organizations should undertake, while '2K' highlights two crucial enablers for successful implementation:

The 4 Actions — Achieving Recognition as a Desirable Employer

1. Discover: Utilize data to identify key traits of candidates who would thrive within the company.
2. Attract: Craft messages that compel job seekers by showcasing why they would want to work there.
3. Guide: Ensure clear communication of the company's strengths, leading candidates from interest to application.
4. Evaluate: Assess the compatibility of candidates to foster better retention and satisfaction.

The 2 Enablers — Making Implementation Simple

• - Simplicity: Expert knowledge is not a prerequisite; the framework is designed to be user-friendly for everyone.
• - Affordability: Organizations can access recruitment branding services at a fixed cost, which is crucial for SMEs.

Exclusive Resources for Attendees

Visitors to the Midas booth will not only get the first look at the 4M2K framework but will also benefit from a special guide on data-driven recruitment strategies. This guide provides insights into labor market statistics and appropriate salary expectations for desired roles, offering companies the tools needed to optimize their hiring process immediately.

Truly, this is a not-to-be-missed opportunity to obtain innovative solutions that can jumpstart a fresh approach to recruitment branding.

Event Details

• - Exhibition: DX Expo 2025 Summer, Tokyo
• - Dates: July 23-25, 2025, from 10 AM to 5 PM each day
• - Venue: Makuhari Messe (Halls 4-7)
• - Booth Number: S10-52

Registration Information

To gain access to this pivotal event, potential attendees are encouraged to register in advance for a free admission badge. For registration, please visit: DX Expo Registration.

About Midas Corporation

Midas Corporation is dedicated to pioneering HR innovations within the broader Persol Group, emphasizing the need for improved alignment between workforce demands and company offerings since its inception in April 2019. Notably, Midas has received multiple accolades for its contributions to the field of HR technology, establishing itself as a trusted facilitator in recruitment and career transitions.

For more information on Midas and its suite of services, visit Midas Official Site.