#Germany #Frankfurt #CJ BIO #TasteNrich #meat quality

CJ BIO Introduces Cost-Effective Solutions for Improving Meat Quality in Europe

In response to rising cost pressures and growing consumer demands for healthier, cleaner-label food products, CJ BIO has positioned its TasteNrich® portfolio as an innovative solution for meat manufacturers facing these challenges in Europe.

According to Mordor Intelligence, the European meat processing and spice market is under intense pressure due to escalating raw material costs and stricter formulation requirements. The spice sector, valued at $9.7 billion, is witnessing an average annual growth rate of around 8%, highlighting a notable shift towards affordable clean-label blends that enhance taste and texture. Notably, clean-label claims can now be found on 35% of new food launches in Europe, with allergen-free and transparent formulations becoming critical purchasing criteria for consumers.

Sun Woong Kim, Head of Taste Nutrition at CJ BIO Europe, remarked, "Manufacturers across Europe are challenged to do more with less. Reducing phosphates while maintaining yield, taste, and texture is no longer optional; it's the new standard of competition. Our TasteNrich® solutions provide the value needed to meet these demands."

Two Proven Solutions for Cost-Effective Performance

1. TasteNrich® VMEET MB01

TasteNrich® VMEET MB01 is a clean-label meat flavor enhancer formulated to provide authentic savory taste at optimized costs. It is specifically designed to enhance middle meat flavor profiles, serving as a cost-effective alternative to traditional umami boosters without compromising depth of flavor. Moreover, it’s free from common allergens, perfectly aligned with the European market demands for clean-label and transparent formulations.

2. TasteNrich® HYBIND

TasteNrich® HYBIND offers a natural phosphorous alternative aimed at helping processors reduce or replace phosphates without sacrificing functionality while enhancing the overall taste experience. HYBIND improves water binding capacity, texture stability, and clean-label positioning, enabling manufacturers to produce more natural and consumer-preferred meat products.

Value Addition in a Competitive Market

As cost-efficiency becomes a crucial factor for large processors, innovations that deliver better yield and flavor while reducing additives are emerging as leading value propositions in the B2B meat sector. CJ BIO's TasteNrich® portfolio addresses these requirements, offering performance-oriented, cost-effective solutions that meet evolving regulatory and consumer expectations in Europe.

"CJ BIO is dedicated to empowering European meat processors to enhance their competitiveness by combining scientifically-backed innovations with market-ready cost efficiency," said Sun Woong Kim. "TasteNrich® is more than just an ingredient—it’s a partner for sustainable growth."

For more information about our cost-effective solutions, visit CJ BIO Solutions.

Expanding Presence at Gulfood Manufacturing 2025

CJ BIO will also showcase its portfolio at Gulfood Manufacturing 2025 in Dubai, the leading trade fair for food and beverage technology in the region. Under the theme "Your Choice of Taste Experience, From Foundation to Edge," CJ BIO will present key solutions such as TasteNrich® VMEET MB01 as a meat flavor enhancer, TasteNrich® SOLUTION UF02 for natural umami enhancement, and CJ TIDE® as a world-leading nucleotide. Together, these solutions enable manufacturers to achieve both cost efficiency and authentic taste.

To schedule a meeting or learn more about CJ BIO at Gulfood Manufacturing 2025, please visit our website at CJ BIO Meeting Booking.