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Primo Brands Unveils Its First Sustainability Report

Primo Brands, a prominent beverage company in North America, has made headlines recently with the launch of its inaugural 2024 Sustainability Report. This comprehensive document provides insights into the company's dedication to healthier hydration practices and environmental stewardship. The release demonstrates a concerted effort from Primo Brands to meet its ambitious sustainability goals while ensuring the well-being of communities and the planet.

A Unified Mission

As stated by Robbert Rietbroek, CEO of Primo Brands, this report symbolizes the alignment of the company's sustainability objectives executed in a unified manner. The company aspires to support the hydration needs of countless individuals while being committed to environmentally responsible practices. Central to this mission is the concept of creating value for the communities they serve, their customers, and ultimately, the Earth itself.

Four Key Focus Areas

In the report, Primo Brands highlights four pivotal areas of focus in their sustainability strategy:
1. Water Stewardship: The company emphasizes responsible management of water resources by collaborating with local communities to guarantee access to quality drinking water in the long term.
2. Circular Packaging: The brand is dedicated to a circular approach towards packaging, addressing the full life cycle of materials, enhancing usability, and promoting recycling initiatives. They have also initiated a reuse and refill network specifically for large 3- and 5-gallon bottles.
3. Greenhouse Gas Emissions Reduction: The report outlines measures to lower emissions from transport and production, targeting a more sustainable supply chain through collaboration with various partners.
4. People and Community: Becoming an employer of choice, Primo Brands also focuses on supporting its employees and enhancing local communities through various initiatives, including education and crisis assistance.

A Vision for the Future

The report also introduces an extensive 10-year sustainability roadmap that maps out numerous goals that the company intends to accomplish. Key goals outlined include:

• - Investing in significant watersheds and aiming to replenish all water used in bottling processes by 2035.
• - Ensuring that all beverage packaging is either recyclable or compostable by the same year.
• - Striving to achieve zero waste in landfills across all factories.
• - Supporting community engagement by donating a substantial amount of bottled water yearly.

Ambitious Yet Achievable Goals

Charles Fogg, Chief Sustainability Officer at Primo Brands, expressed that the sustainability goals set by the company are intentionally ambitious, reflecting both the urgency of modern challenges and a firm belief in the positive influence businesses can exert. The adoption of these goals underlines Primo Brands' commitment to leading with purpose and measurable impact in sustainability practices.

The sustainability report is constructed in alignment with the Sustainable Accounting Standards Board (SASB) Index, ensuring adherence to recognized standards within the non-alcoholic beverage sector. To gain further insights into Primo Brands' ongoing sustainability initiatives, stakeholders are encouraged to access the complete report at their official website.

About Primo Brands

Primo Brands stands as a leading player in the North American beverage market, recognized for its extensive range of water and related products. With operations in nearly every U.S. state and Canada, they focus on hydration solutions that cater to diverse needs and preferences, distributing products through various retail and online channels. They prioritize community involvement and environmentally friendly practices, pioneering a move towards less wasteful consumerism in the beverage industry.