#United States #Rome #Better Than Bouillon #A-Sha Foods #Better Than Ramen

Exciting New Collaboration Brings Gourmet Ramen to Costco

In an innovative partnership, Better Than Bouillon®, renowned for its high-quality, flavor-packed ingredients, has teamed up with A-Sha Foods USA to introduce the Better Than Ramen™. This unique ramen kit is set to hit the shelves of select Costco locations across the Southeastern United States starting August 3, 2026. The collaboration promises to elevate the ramen experience by providing customers with gourmet ingredients that rival restaurant offerings right in the comfort of their own homes.

A Unique Product Offering

Better Than Ramen features A-Sha Foods' iconic air-dried Meteor noodles, crafted from a simple recipe consisting of just wheat, salt, and water. These noodles boast 12 grams of protein, making them not only delicious but also nutritious. The ramen kit includes two distinct broth flavors: a rich Chicken broth made with real chicken and a Tonkotsu-inspired pork broth. This combination sets the stage for a more authentic and satisfying ramen dish compared to the conventional instant varieties that often rely on powdered seasonings.

Tripp Bradshaw, VP of Sales at Summit Hill Foods, highlighted the groundbreaking nature of this collaboration, stating that it marks the first time a bouillon brand has launched a ramen broth base. He emphasized that the creativity and collaboration with the Costco team played a pivotal role in bringing Better Than Ramen to life.

On the other hand, Young Chang, CEO of A-Sha Foods USA, expressed excitement about the partnership, saying it allows both companies to redefine what ramen can be. By combining their strength in quality bouillon and noodles, they aim to offer consumers an unmatched culinary experience that is both accessible and delicious.

Availability and Expansion Plans

Better Than Ramen will be sold in a convenient 10-pack multipack, featuring five packets of the Chicken flavor and five of the Tonkotsu variant. This exclusive offering will be available at various Costco locations throughout Southeastern states including Florida, Georgia, North Carolina, South Carolina, Tennessee, Mississippi, Alabama, and Puerto Rico. The launch comes as part of Better Than Bouillon's ongoing efforts to explore and expand into globally inspired flavors, continually enhancing their product lineup.

About the Brands

Better Than Bouillon

Founded by Summit Hill Foods, Better Than Bouillon has become a staple in many kitchens, known for its premium quality and rich flavor. The company also provides essential products under other beloved brands, helping enhance the culinary experience in several food segments.

A-Sha Foods USA

On the other side, A-Sha Foods is a well-established Taiwanese noodle brand with a legacy spanning over four decades. The brand is celebrated for its innovative air-dried, never-fried noodles, which prioritize clean ingredient lists and a texture akin to that of restaurant-quality ramen. As A-Sha Foods continues to grow, it aims to introduce authentic noodle culture to the average consumer across the United States.

Conclusion

The unveiling of Better Than Ramen demonstrates an exciting shift in the food industry, as companies merge quality ingredients with consumer-friendly products. The partnership between Better Than Bouillon and A-Sha Foods USA promises to deliver an exceptional ramen experience that could redefine home-cooked meals, encouraging culinary exploration and appreciation among consumers. Mark your calendars for August 3 and prepare to enjoy gourmet ramen without the restaurant price tag.