Exploring Retail Trends and Entry Strategies in the Asian Market: A Case Study from Malaysia

Webinar on Asian Market Opportunities

Join us for an insightful webinar titled “Exploring Retail Trends and Entry Strategies in the Asian Market: A Case Study from Malaysia”, hosted by Gourica Marketing Co., Ltd. This event is scheduled for April 24, 2025, from 12:00 PM to 1:00 PM. The session will take place online, providing a convenient platform for participants to engage with experts.

Overview of the Webinar

Gourica Marketing, headquartered in Shibuya, Tokyo, encapsulates its vision as “Creating a freer and more affluent world through human-centered rationalization.” As globalization accelerates, the Asian market has emerged as a crucial area for business expansion, characterized by swift growth and increasing diversity. This fourth installment of our webinar series will focus specifically on Malaysia, a rising star in the region's retail landscape.

The webinar aims to provide a comprehensive overview of the retail market across Asia, elaborating on key trends, market size, and future forecasts. Participants will gain practical insights on overcoming challenges faced by Japanese companies aiming to enter the Southeast Asian market. Expert advice on strategies for success in this dynamic environment will be shared, making this a must-attend event for anyone interested in retail trends and market entry strategies.

Who Should Attend?

This webinar is designed for:

- Businesses currently involved or planning to expand in the Asian market.
- Individuals interested in international retail conditions and in-store promotions.
- Professionals in the fast-moving consumer goods (FMCG) sector.

Featured Speakers

Vivien Cox

An esteemed APAC Marketing Activation Consultant with over 20 years of experience in the printing and print management sector, Vivien has successfully provided services and solutions to global clients such as Unilever, L’Oréal, and Nestlé in the APAC region. With a strong focus on continuous improvement and strategic planning, she excels in navigating complex challenges in fast-paced environments.

Takaki Haneda

As the Director of Gourica Marketing’s Go-Insight division, Takaki Haneda joined the company in 2019 and has since worked closely with over 200 manufacturers and retailers. He plays a pivotal role in supporting test marketing efforts across more than 50 companies, driving efficiency in promotional operations. His mission is to enhance strategy design accuracy and boost sales for companies in the retail sector.

Event Details

- Date & Time: April 24, 2025, 12:00 PM - 1:00 PM
- Location: Online (A link will be sent to registered participants)
- Cost: Free (Pre-registration required)

Note: We kindly ask representatives from competing firms to refrain from attending.

How to Register

To join the webinar, please register at the following link: Gourica Webinar Registration

This engaging session will arm you with the insights needed to navigate the complexities of the Asian retail market and sharpen your competitive edge as you seek to expand your business operations.

About Gourica Marketing, Inc.

Gourica Marketing is committed to optimizing marketing processes and enhancing operational effectiveness through cutting-edge solutions. Established with a mission to drive change, we facilitate supply chain optimization related to promotional materials and offer systems to maximize marketing ROI through data analysis.

Headquarters:
Tokyo, Shibuya-ku, Shibuya 1-10-9 MIYAMASU TOWER

Kansai Branch:
Osaka, Osaka-shi, Umeda 1-13-1, Osaka Umeda Twin Towers South 15F

Established: 2023 (MBO from Konica Minolta Group with support from Femto Partners)

For more information about our services, please visit Gourica Marketing Company.