#Japan #Tokyo #日本酒 #S風の森 #大地

Sake Event Hosted at MINNA SHOWTEN

The MINNA SHOWTEN in Shimokitazawa, operated by UPDATER Co., Ltd. (based in Setagaya, Tokyo), is gearing up for a groundbreaking event on December 5th and 6th, 2025. This event celebrates the unique Japanese sake, 'S風の森', produced by Yuichiro Sake Brewery from Nara Prefecture's newly-opened Katsuragisanroku Brewing Facility (or Sanroku-kura). This initiative aims to connect the Satoyama to future generations.

With UPDATER's soil diagnostic service 'MINNA DAICHI', the brewery has established a new standard of value in sake called 'Ishin Sake Degree'. This new metric assesses contributions to the future of satoyama and terraced rice farming. 720 microbes per gram have been detected in rice fields using only organic methods, resulting in the production of 'S風の森 First Edition', which boasts a remarkable Ishin Sake Degree rating of two stars.

During this special event, attendees will have the opportunity to hear from esteemed guests, including Nagahiro Yamamoto, the president of Yuichiro Sake Brewery, and Yuna Nakagawa, the head of Sanroku-kura. They will delve into the significance of Ishin Sake Degree with insights from the 'MINNA DAICHI' members.

Participants will be able to taste two exclusive varieties of S風の森 2024☆☆杉浦/西地区02. and S風の森 2024☆☆杉浦/南地区02., exploring differences in flavor profiles while learning about the personal stories behind Japanese sake and the land that nurtured it.

Event Details

• - Date: December 5th (Friday) and 6th (Saturday), 2025, three sessions in total.
• - Location: 2nd floor of the MINNA SHOWTEN

- (Address: 2-9-2 Kitazawa, Setagaya, Tokyo)

• - Cost: 2,000 JPY (tax included)

- Includes taste testing of both varieties of S風の森 and a snack set.
- Sake will be served in traditional pouring cups, and bottles will not be available for sale.

• - Capacity: Approximately 20 attendees per session.
• - Organizer: UPDATER Co., Ltd.
• - Co-Organizers: Yuichiro Sake Brewery

Schedule Summary

December 5th (Friday) Evening Session

• - Speakers: Nagahiro Yamamoto (Yuichiro Sake Brewery), Yuna Nakagawa (Yuichiro Sake Brewery), Tomori Takahashi (MINNA DAICHI)

- 6:30 PM - Registration
- 7:00 PM - Talk Event
- 8:00 PM - Networking Session

December 6th (Saturday) Morning Session

• - Speakers: Nagahiro Yamamoto, Yuna Nakagawa, Tomori Takahashi

- 11:00 AM - Registration
- 11:30 AM - Talk Event
- 12:30 PM - Networking Session

December 6th (Saturday) Evening Session

• - Speakers: Nagahiro Yamamoto, Yuna Nakagawa, Hisashi Kure (MINNA DAICHI)

- 4:30 PM - Registration
- 5:00 PM - Talk Event
- 6:00 PM - Networking Session

About S風の森

'S風の森' represents a revolutionary approach to Japanese sake, incorporating a new standard of evaluation through Ishin Sake Degree. Utilizing rice from 'Akitsuhō', harvested from terraces near the new brewing facility, the sake adheres to traditional brewing methods while reflecting the energy of the land in its formulation.

At the event, participants will sample 'S風の森 2024☆☆杉浦/西地区02.' made from rice sourced from the praised '西地区Ａ', which achieved a notable microbe count of 720. The 'S風の森 2024☆☆杉浦/南地区02.' utilizes rice from the southern area, which also secured the two-star evaluation in the last assessment.

About the Hosts

Nagahiro Yamamoto

President of Yuichiro Sake Brewery, Nagahiro Yamamoto, born in 1981 in Gose, Nara, succeeded as the 13th president in 2014. With a passion for integrating sake production with sustainable practices, he aims to lead the brand towards a future of beautiful Japan.

Yuna Nakagawa

Head of Katsuragisanroku Brewing Facility, Yuna Nakagawa, born in 1991 in Nara, joined the brewery in 2014 after completing her studies. Motivated by her interest in the profound flavors and aromas of sake, she is dedicated to the production of 'S風の森', contributing significantly to its development.

Tomori Takahashi

Serving as the head of MINNA DAICHI, Tomori Takahashi is involved in soil evaluation and promoting biodiversity, focusing on creating awareness on soil health and its relationship to sake and agriculture.

Special Collaboration Menu

In conjunction with this event, a collaboration menu featuring sake lees from 'S風の森' will be developed between Yuichiro Sake Brewery and MINNA SHOWTEN. The sake lees, produced from organic rice, offer a gentle aroma and delicious taste.

This special menu will not only be available during the event but will continue to be served afterwards for a limited time at the MINNA SHOWTEN. Details will be shared on their official Instagram.

Serving Period: December 5th – December 14th, 2025
Location: 1st floor of MINNA SHOWTEN
Price: To be determined

For more information, visit: MINNA SHOWTEN Official Site