#Japan #Tokyo #Japan Post #Tetemarche #Dentsu Awards

Tetemarche's Campaign Triumph at the Dentsu Advertising Awards

In a remarkable achievement, Tetemarche Inc., based in Meguro, Tokyo, has played an instrumental role in Japan Post's award-winning campaign titled "The World Seen by Mailboxes." This campaign recently clinched the prestigious Gold Award in the OOH Advertising category at the 78th Dentsu Advertising Awards.

Campaign Overview

The essence of the campaign revolves around the thought-provoking theme: "What if mailboxes are watching over us?" By capturing the views visible from the openings of mailboxes located throughout Japan, the campaign beautifully illustrated the familiarity and significance of mailboxes while celebrating the value of the postal network. Its outreach strategy commenced on social media, amplifying the concept before culminating in large-scale OOH advertisements displayed at the Shinjuku Station Metro Promenade.

Tetemarche was integral to every step of the process, contributing to the campaign's planning, creative production, and its promotion through social media engagement. The campaign ran from December 30, 2024, to January 5, 2025, targeting a broad audience and stimulating public interest.

Award Details

• - Award Name: 78th Dentsu Advertising Awards Gold in the OOH Advertising Category
• - Award-Winning Work: "The World Seen by Mailboxes"
• - Execution Period: December 30, 2024, to January 5, 2025
• - Display Location: Shinjuku Station Metro Promenade

The campaign was a collaborative effort involving Dentsu, Dentsu Digital, Tetemarche, Teco, Atali, and Fujifilm Imaging Systems. Key figures in the project included:

• - Executive Creative Director: Yusuke Kondo (Dentsu)
• - Creative Director: Masahiro Fukuma
• - Art Directors: Seiyaya Ao and Rei Ishii
• - Copywriter: Yusuke Kondo
• - Designer: Seiyaya Ao
• - Photographers: Daichi Kanbayashi, Yusuke Kondo, Seiyaya Ao, and Ai Takano
• - Planner: Seiyaya Ao and others

Background and Impact

As of March 31, 2024, Japan boasts 173,935 mailboxes, a fixture in daily life. By portraying mailboxes as guardians of the community and symbolically reflecting the lives and stories of local residents, the campaign engendered a strong emotional resonance. The hashtag #TheWorldSeenByMailboxes enabled users on social media to share their own experiences, leading to widespread engagement and participation.

The OOH advertising in Shinjuku served as a capstone for this campaign, merging online presence with real-world visibility. This cross-channel approach was met with high praise, exemplifying innovation in blending digital and traditional advertising strategies.

About the Dentsu Advertising Awards

Founded in December 1947, the Dentsu Advertising Awards is a prestigious comprehensive advertising award aimed at recognizing exceptional advertising communication. The awards are administered by the Dentsu Advertising Awards Council and evaluated by approximately 500 experts, including advertisers, media representatives, and creative professionals. The 78th iteration of the awards received 1,274 submissions from messages delivered across Japan.

About Tetemarche Inc.

Operating with the motto “Saki-dachi, Yaku-datsu,” Tetemarche Inc. specializes in SNS marketing support, pushing innovative methodologies to benefit communities and businesses alike. Since its inception in June 2015, the company has aided over 700 businesses through consulting, analysis tools, and various services to bolster their SNS strategies. Focused on continuous development, Tetemarche is committed to enhancing marketing solutions that empower client campaigns.

• - Company Name: Tetemarche Inc.
• - Location: 1-24-12 Meguro, Meguro-ku, Tokyo, Orix Meguro Building 6F
• - Founder: Daisuke Ueda
• - Established: June 12, 2015
• - Employees: 87 (as of May 2025)
• - Business: SNS marketing support, product development, promotional support, and brand production
• - Website: Tetemarche