#None #Smart Tourism #European Commission #Green Pioneer

The European Commission Launches Competitions for Smart Tourism

On March 6, 2025, the European Commission unveiled its initiatives for the 2026 edition of the European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism competitions. This marks a significant step for European cities striving to showcase their advancements in sustainable and innovative tourism practices. Both initiatives invite cities to submit their applications, highlighting their efforts to excel in smart and sustainable tourism.

A Major Economic Sector

Tourism stands as one of the largest sectors in the European Union, pivotal for economic growth and job creation. The Smart Tourism initiative by the EU emphasizes cities that embrace digital tools and practices aimed at improving accessibility, fostering sustainability, and encouraging local talent through creative industries.

Applying for the Titles

Cities interested in competing for these esteemed titles must exhibit their innovative tourism strategies via an online application. The review process begins with an evaluation by an independent expert panel, followed by presentations from shortlisted candidates to a European jury. In November 2025, the jury will select two cities: one to be named the European Capital of Smart Tourism 2026 and the other as the European Green Pioneer of Smart Tourism 2026.

Eligible applicants include cities from the 27 EU member states and certain non-EU nations participating in the Single Market Programme (SMP). This includes countries like Albania, Norway, and Ukraine, expanding the competition's reach beyond the EU boundaries.

Categories of Recognition

The European Capital of Smart Tourism recognizes achievements in sustainability, accessibility, digitalization, and cultural heritage. With this being the seventh iteration of the competition, cities with populations over 100,000 are encouraged to apply. Past winners, such as Dublin and Torino, serve as prime examples of excellence in tourism practices.

On the other hand, the European Green Pioneer of Smart Tourism seeks to acknowledge smaller tourism destinations with populations between 25,000 and 100,000. This initiative aims to promote sustainable tourism strategies that contribute positively to the economy, environment, and community wellbeing.

Both competitions not only provide a platform for recognition but also support the winners and shortlisted cities with branding initiatives and promotional activities throughout 2026. Winning cities will receive significant visibility and can leverage their experiences and practices to inspire others.

Important Dates and Support

Applications for both awards must be submitted by May 30, 2025, at 17:00 CET. Winning cities will not only enhance their reputations as quality travel destinations but also benefit from extensive communication support, including promotional videos and participation in international networks of smart tourism destinations.

Continued engagement with initiatives that promote smart and sustainable tourism practices is crucial for cities looking to thrive in the evolving tourism landscape. The European Commission's competitions offer an incredible opportunity for cities to shine and lead on the global stage.

For the latest updates and detailed information on the application process, interested parties can visit the official website of the Smart Tourism initiative or connect via social media platforms. This year's competition promises to unveil cities that are not only at the forefront of smart tourism but also exemplify commitment to sustainable practices that can inspire the entire European tourism sector.