Celebrate 3 Million Visitors with the Tobu Top Tours Souvenir Campaign

Tobu Top Tours Launches Exciting Campaign to Celebrate Milestone

Tobu Top Tours Co., based in Sumida, Tokyo, is thrilled to announce a special campaign starting on April 26, 2025. This initiative, dubbed the 'Travel to Karuizawa! Souvenir Column 3 Million Visitor Celebration Campaign,' will be hosted on their official X account, @tobutoptours_jp.

The campaign marks a significant achievement for the company, celebrating the cumulative visits to their souvenir columns surpassing 3 million. These columns showcase various local goodies across the nation, and one highlighted destination is the picturesque Karuizawa in Nagano Prefecture, known for its breathtaking natural beauty and charm.

A collaboration with the popular store, Butter Sand Lab Karuizawa, operated by Natural Foods Karuizawa, is a key highlight of this campaign. Participants will have a chance to win a special 'Parfait Butter Sand 6-piece Box' from this renowned shop. Opened in March 2022, Butter Sand Lab specializes in butter sand cookies, with the 'Parfait Butter Sand' being a unique homemade dessert that utilizes fruits, nuts, and wheat from the Shinshu region.

By following the Tobu Top Tours official X account and reposting the campaign announcement during the promotional period, participants will be entered into a lottery to win one of three special boxes of these exclusive treats.

This initiative aims to inspire travelers with new experiences while showcasing the appealing features and convenience of the company's travel offerings. As part of the campaign, Tobu Top Tours invites visitors to explore the gift suggestions from various genres available through their travel guides.

Campaign Details

- Duration: April 26, 2025 - May 11, 2025
- Participation: Follow the official X account and repost the campaign message for a chance to win.
- Prizes: Three lucky winners will receive the 'Parfait Butter Sand 6-piece Karuizawa Special Box'.

For more information about the campaign, check the official post.

Explore the delightful selection of souvenirs from Karuizawa and beyond by visiting this link. Join us in celebrating this incredible journey, and embark on your next adventure with Tobu Top Tours!