Paula's Choice Launches Campaign Celebrating Female Athletes Over 65

Paula's Choice Celebrates Female Athletes Over 65 with Groundbreaking Campaign

In a groundbreaking move, Paula's Choice, the globally recognized skincare brand, has launched a new campaign titled "The Long Game". This initiative aims to challenge societal norms surrounding aging, particularly for women, by bringing attention to outstanding female athletes over the age of 65. The campaign highlights four inspirational figures: Dorothy Wiggins (100), MaryJane Fahey (75), Madonna B. Hanna (72), and Jacky Lee (68). Each woman exemplifies not only the strength and resilience that comes with age but also the profound joy and vitality that accompany an active lifestyle.

At 100 years old, Dorothy Wiggins remains a vibrant presence on the tennis court, showcasing that a commitment to movement doesn't dwindle with age; rather, it strengthens with experience. Her dedication to tennis is a celebration of her life-long passion for the sport and a testament to cultivating physical vitality throughout one's lifetime.

MaryJane Fahey, the founder of Glorious Broads, has established a formidable community that seeks to dismantle outdated perceptions of women over 50. This former fashion executive has transitioned into a cultural powerhouse, revolutionizing how women view themselves in their later years. In the boxing ring, she embodies strength, not only physically but also mentally, as she advocates for women to embrace their immense potential at every stage of life.

Madonna B. Hanna and Jacky Lee are setting new standards in the world of competitive sprinting. Defying expectations, they compete against younger athletes, consistently breaking barriers and showing that ambition knows no age limits. Their athletic prowess challenges the notion of aging, emphasizing that performance does not wane but can continue to thrive.

Paula's Choice's Chief Marketing Officer, Tina Pozzi, articulated the purpose of "The Long Game," stating, "This campaign reflects our dedication to empowering women to redefine aging and take the reins in shaping their narratives." The initiative spotlights the brand's newly launched product, the CellularYouth Longevity Serum, tailored to improve the visible signs of aging while promoting overall skin health. Developed through extensive research, this serum represents a long-term skincare investment, designed to enhance smoothness and radiance while addressing multiple signs of skin aging.

Madonna B. Hanna humorously shared her thoughts on her athletic journey, saying, "If my younger self could see me now, she'd be bent over laughing, especially at the fact that I was 70 years old competing in a national 4x1 relay." Reflecting on her triumphs and the joy of pursuing her passion for sprinting, Hanna emphasized that it's never too late to pursue new challenges.

The artistic vision of the campaign was crafted in collaboration with SEE ME, where the focus was on portraying aging not as a decline but as an empowering evolution. The creative direction utilized a raw, user-generated content-inspired aesthetic, breaking away from traditional portrayals of older female athletes and emphasizing their vitality, strength, and authentic stories.

As the campaign rolls out, it will serve as a source of inspiration, encouraging both women and men to embrace their age confidently. Paula's Choice invites fans to stay connected through social media and look forward to more exciting content aimed at redefining aging.

For more details and insights about the campaign and the innovative CellularYouth Longevity Serum, visit paulaschoice.com.

Paula's Choice, founded in 1995 by skincare expert Paula Begoun, has consistently offered science-backed products that prioritize efficacy while being mindful of customer advocacy and education. With a commitment to quality, their formulations are designed to transform skin health without irritation. Learn more about their empowering mission at paulaschoice.com.