FamilyMart Launches New Afternoon Tea Flavored Beverages Set to Satisfy Tea Lovers

The Exciting Launch of Afternoon Tea's New Bottled Beverages!

FamilyMart, based in Minato, Tokyo, known for its dedication to customer satisfaction, is excited to announce the release of two new bottled drinks in collaboration with the beloved Afternoon Tea brand. These delightful beverages will hit the shelves of approximately 16,400 FamilyMart locations across Japan starting in late November 2025. With sales surpassing 340 million bottles since their debut, Afternoon Tea beverages are already a household favorite!

Discover the New Flavors!

The new offerings include #1: Strawberry-Scented Rooibos Tea priced at 110 JPY (Tax included: 118 JPY), set to launch on November 25, 2025. And #2: Pear-Scented Jasmine Tea, also priced at 110 JPY (Tax included: 118 JPY), which will be available from December 2, 2025.

These beverages highlight the wonderful seasonal flavors of strawberry and pear, perfectly aligned with Afternoon Tea's mission to create enriching experiences for tea lovers. The Strawberry Rooibos Tea features a delightful balance of fruity sweetness and a refreshing taste profile, making it an ideal option for the no-sugar questers. Similarly, the Pear Jasmine Tea indulges palate with the rich aroma of pear alongside the fragrant jasmine, all while remaining smooth and refreshing.

Afternoon Tea's Continuing Popularity

The Afternoon Tea collaboration has significantly thrived since launching in May 2021, with the Rooibos Tea series noting a sales increase of around 120% year-on-year as of September 2025. Afternoon Tea is known not just for its superb taste but also for its unique fusion of flavors that diverge from traditional black tea styles. According to Afternoon Tea's comments, the aim behind this new duo is to maintain a perfect balance that truly brings out each tea's base flavor, offering customers a sip of joy in every bottle.

The Essence of Afternoon Tea

With the Strawberry Rooibos and Pear Jasmine offerings, customers can experience tea in a whole new light, emphasizing the importance of enjoying refreshing flavors that step away from conventional black tea. This initiative is backed by FamilyMart's commitment to enhancing daily family experiences through wholesome and enjoyable products.

The FamilyMart Mission

Positioned with the slogan, “あなたと、コンビに、ファミリーマート” (With you, convenience, FamilyMart), the company is dedicated to providing valuable, seamless connections for everyone in their community. With over 1,000 products under their private brand, FamilyMart strives to enrich daily lives by encouraging delightful tea time moments and encouraging families to gather around the table especially over enjoyable treats like the new Afternoon Tea drinks.

Availability & Further Notes

Expect excitement as these drinks become available nationwide in FamilyMart stores starting late 2025. The price reflects a commitment to affordability while ensuring high-quality tea experiences. Stay tuned, and don't miss out on these enchanting new flavors from Afternoon Tea!

For more details about these new product launches or to explore the comprehensive range of FamilyMart's private label offerings, visit your nearest FamilyMart or the official website. Take an opportunity to explore these delightful taste experiences that are bound to elevate any tea time into a cherished ritual!